Peec AI, a German marketing platform built for the age of AI search, today announced a €18 million ($21 million) Series A to accelerate product development, expand its team, and establish a New York presence.
The round was led by European VC firm Singular, with participation from Antler, Combination VC, identity.vc, and S20. The round follows Peec AI’s Seed financing led by 20VC in July 2025 (as reported by EU-Startups) and brings total funding to €25 million ($29 million).
“We are obsessed with precision. Clean data, clear workflows, and a UI that teams actually love to use,” says Marius Meiners, co-founder & CEO of Peec AI. “Our job is to help marketers win where AI is shaping the narrative, without adding complexity.”
Peec AI’s €18 million Series A enters a European funding landscape in which AI-driven marketing and brand-visibility tools continue to attract investor attention in 2025.
Other activity in adjacent sectors includes France-based Massive Dynamic with a €3 million pre-Seed round to develop an AI-native marketing-ops suite, the Netherlands’ aizy raising €1.5 million to expand its AI-driven marketing software for SMEs, and the UK’s Plain securing €14.5 million for its collaborative AI-powered support platform.
Germany also features strongly in this segment: Berlin-based Talon.One closed a €114 million round to scale its AI-enhanced loyalty infrastructure, placing it in the upper tier of funding volumes this year.
With approximately €133 million flowing into comparable or adjacent European startups, Peec AI’s raise positions the Berlin-founded company in the mid-scale funding bracket of an increasingly active sector, complementing earlier EU-Startups coverage of its 2025 Seed round.
“Our ethos is simple: care, authenticity, and craft. We will continue to move fast, listen to customers, refine details, and build a product that marketing teams love to use every day”, adds Meiners.
Co-Founders Daniel Drabo, Tobias Siwonia, and Marius Meiners met in Antler’s Berlin-based Winter 2024 cohort, united by a shared fascination with the future of search and product discovery. Peec AI enables marketing teams to see how their brand appears in AI-generated answers, which sources shape those results, and what actions drive visibility, sentiment and reach – all from one intuitive platform.
Since launching in February 2025, Peec AI has onboarded 1,300+ brands and agencies (adding 300+ customers per month) across industries and markets – including n8n, Attio, ElevenLabs, Chanel, TUI, Axel Springer, Peak Ace and DEPT – and grown to over €3.4 million ($4 million) in ARR.
“I like the opinionated design that Peec uses where you can quickly complete the most important steps in your workflow. Set up prompts, see how you appear in AI answers, check visibility, position, and sentiment. Then you can take action based on the most common citations.
Peec avoids the issues we see with other SEO/AEO platforms where there can be an overload of features as well as features or information that isn’t of primary importance,” says Ethan Smith, founder and CEO of Graphite.
AI search is rapidly becoming the new discovery layer for both consumers and B2B buyers. Yet the company outlines most marketing teams still fly blind – unable to see how their brand is represented across platforms like ChatGPT, Perplexity, or Gemini, or to understand which sources shape that narrative and how to influence it.
One of the biggest challenges in this emerging category is combining analytical depth with ease of use. Peec AI is designed to keep complex data accessible, helping marketing teams move from insight to action without friction.
“AI search is rewriting the rules of discovery, and Peec AI is the team redefining how brands show up in that new landscape,” said Henri Tilloy, Partner at Singular. “AI marketing is a very nuanced and vibrant new product category where technical challenges emerge in real time as the market expands. Building for scale and reliability, while delighting customers is a challenge in a market moving so quickly.
Tilloy adds: “Peec AI combines depth, design, technical excellence and ruthless product velocity in a way that is rare at this stage. They are building real technology with the potential to lead a defining category.”
With this new funding, Peec AI will:
- Open offices in New York
- Hire 40+ new team members over the next six months
- Expand its platform beyond analytics to build the marketing software stack for the AI era
Read the orginal article: https://www.eu-startups.com/2025/11/berlins-peec-ai-lands-e18-million-as-demand-grows-for-ai-based-brand-visibility-tools/
