Dublin’s Lative, an AI sales planning platform for sales and go-to-market teams, today announced it has raised €6.4 million in funding to boost product development and expand its go-to market.
The round, co-led by Act Venture Capital and Senovo VC, has also been backed by Elkstone, Enterprise Ireland, WestWave Capital, Handshake Ventures and Shuttle. Industry clients include Seismic Intercom, Aiven, Avalara and Version 1.
“We saw the same issue over and over again, in every company we worked in – sales planning was slow, manual, and stuck in spreadsheets,” said Werner Schmidt, co-founder and CEO of Lative. “We built Lative to change that, and to give sales teams real-time visibility and confidence so every decision is informed, not guessed in this critical activity for go to market organisations. Every sales organisation needs to plan and track execution, and it’s mainly done in spreadsheets today. Now there’s a better way.”
In the European AI-for-sales and go-to-market automation space, Lative’s raise sits within a modest but visible wave of 2025 investment activity.
Adjacent firms such as Barcelona-based Remuner, which secured €5.5 million to expand its AI-driven sales compensation platform, Ghent-based Bizzy, which raised €4 million to scale its AI Sales Agent, and Stockholm’s Spiich Labs, which secured €600k to automate B2B sales workflows, highlight growing investor interest in tools that streamline commercial operations.
None, however, directly overlap with Lative’s focus on AI-enhanced sales planning and execution.
With roughly €16.5 million of disclosed funding in this broader segment so far in 2025, Lative’s round stands out both in scale and in adding an Ireland-based entrant to a space otherwise dominated by companies in Spain, Belgium, and Sweden.
“Lative is driving a paradigm shift to sales planning and optimisation teams that is long overdue. By helping teams identify what’s working and what isn’t in real-time, problems are identified before they become too large to manage,” said Dr Alexander Buchberger, Partner at Senovo.
Founded in 2022 by Werner Schmidt and Laura Tortosa Sancho, Lative connects sales strategy with real-time execution through a closed-loop system that turns insights into action, planning with precision and executing with confidence.
The founders recognised a common pain point: manual, fragmented sales planning that lacks real-time visibility and tracking execution. Frustrated by high-performing teams wasting time on outdated spreadsheets and models, Schmidt and Sancho created Lative to deliver real-time sales intelligence and automated planning with AI.
For end users, this means smarter planning, instant insights, and the ability to make faster, better decisions with customers seeing up to 24% increases in sales productivity across segments.
“RevOps leaders love Lative when they see it. New AI Consumption models now need better tooling to manage complexity. Lative helps industry leaders like Seismic, Intercom and Version 1 see true sales productivity and capacity in real-time to deliver efficient growth. Werner, Laura, and their team are defining a new category with an exciting AI roadmap,” said Andrew O’Neill, Principal at Act.
Instead of juggling multiple sheets, models and disconnected tools, Lative unifies the sales planning process in one cloud-based platform by connecting top-down targets and quota plans with bottom-up sales productivity and capacity.
Teams can model and simulate future org designs to have the most effective sales team for achieving revenue goals, adjust plans in real time, and gain clear visibility into sales productivity and efficiency through AI Insights.
This allows them to make smarter hiring and investment decisions based on data rather than assumptions, identify risks and opportunities before they impact revenue, and track execution with confidence.
“Lative allows us to see our productive sales capacity in real-time which is fundamental to how we scale the business and invest in the right areas to accelerate growth,” said Mathieu Cognac, Vice President of Revenue Operations at Seismic.
The sales performance management market, valued at over $2.3 billion in 2023, is projected to exceed $7 billion by 2030, showing the demand for solutions that automate and optimise sales execution.
In just 15 months, Lative has achieved 10x growth, forging strategic integration partnerships with data platform leaders Salesforce, HubSpot, and Snowflake to enable seamless data sharing for revenue teams.
Lative was previously featured by EU-Startups in its 2024 list of Irish startups to watch, where we highlighted the company’s early progress and €2.7 million raise – see “Irish Rising Stars: 10 promising startups you must keep an eye on in 2024”.
Read the orginal article: https://www.eu-startups.com/2025/11/with-users-reporting-24-productivity-gains-lative-secures-e6-4-million-to-scale-its-ai-driven-sales-planning-tool/
