Stockholm-based Syre has entered a multi-year partnership with Nike to accelerate the shift toward circular textiles, positioning itself as the sportswear giant’s lead strategic supplier for textile-to-textile recycled polyester. The collaboration aims to integrate Syre’s circular polyester into Nike’s performance lines, with the first products expected within the next few years. For Nike, the deal represents a significant step in rethinking materials sourcing and scaling sustainable innovation across its global operations. For Syre — which is building a global network of recycling plants, beginning with a large-scale facility in Vietnam set to break ground in 2027 — the partnership marks a major commercial milestone and validation of its mission to “hyperscale” textile recycling.
Founded in 2023, Syre is a textile impact company developing large-scale textile-to-textile recycling solutions to reduce waste and emissions in the global apparel supply chain. The company uses chemical recycling technology to break down used polyester textiles into their original components, which are then repolymerized into new, high-quality fibers with significantly lower carbon footprints. Syre’s first production plant in North Carolina is set to begin operations in 2024, serving as the foundation for its planned global network of recycling facilities across Asia, Europe, and North America. Through partnerships with major brands such as H&M Group, Gap Inc., Houdini Sportswear, and Target, Syre works to advance circularity in textiles and integrate recycled materials into mainstream manufacturing.
The partnership reflects Nike’s commitment to scaling sustainable innovation and Syre’s mission to accelerate the great textile shift. It will focus on step-by-step integration of Syre’s circular polyester into core Nike performance lines, with the first products expected within the next few years. Syre will be Nike’s lead strategic supplier for textile-to-textile recycled polyester.
The companies share a long-term ambition to expand the use of textile-derived fibers, supporting a closed-loop ecosystem where end-of-life textiles become the feedstock for the next generation of performance gear.
“Our partnership with Syre represents a shift in our materials strategy and how we source,” said Sitora Muzafarova, VP Materials Supply Chain. “Innovation is at the heart of Nike’s DNA and textile-to-textile recycled polyester is essential in our ambition to design and produce breakthrough products that both perform to the highest standards that our athletes expect and are more sustainable at the same time.”
For Syre, the partnership with one of the world’s most iconic brands marks a new chapter in scaling true circularity.
“Having Nike, the global leader in sportswear and innovation, commit to textile-to-textile generated polyester sends a powerful signal to the entire industry. This is not a one-off initiative or capsule collection, this is a moment when circular materials move from concept to commercial reality at scale and wider adoption. It’s a proud day for Syre, and for everyone working to make textile circularity the new normal”, said Dennis Nobelius, CEO Syre.
As Syre ramps up the planning for a global network of recycling plants – with its first large-scale facility intended to start construction in 2027 in Vietnam – this partnership further strengthens the foundation for its global expansion. It also adds significant momentum to Syre’s growing customer lineup, which already includes H&M Group and the Launch Partners – GAP Inc., Houdini Sportswear, and Target – announced earlier this year.
“Together, we are demonstrating how true collaboration and commitment can unlock circularity at scale,” added Dennis Nobelius. “Every new partnership helps accelerate the buildout of regional supply chains – enabling brands, suppliers, and consumers alike to take part in the great textile shift.”
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Read the orginal article: https://arcticstartup.com/syre-partners-with-nike/
