Helsinki-based behavioral data startup Behavix has entered a long-term strategic partnership with Syno International, a global panel ecosystem operator, to bring behavioral intelligence to the forefront of market research. Behavix, which captures and analyzes digital behavior across devices via a privacy-first SDK, will integrate its AI-powered metering, profiling, and fraud detection tools directly into Syno’s global network of survey panels. The partnership transforms traditional opinion-based panels into behavioral-first, AI-enhanced data ecosystems—bridging the gap between real-world digital actions and market insights. Alongside this collaboration, Behavix has appointed Matt Hynes (formerly of Toluna and Dynata) as Senior Strategic Advisor (US) to drive North American expansion and strengthen panel partnerships.
Behavix specializes in behavioral data analytics. It develops an AI-based platform that captures and interprets anonymized digital activity across devices to help researchers and businesses understand user behavior in real time. The company’s software development kit (SDK) enables partners to integrate behavioral data collection directly into their applications, allowing for continuous, privacy-compliant insight generation across mobile, desktop, and connected TV environments. Behavix’s approach aligns with the broader shift in market research and advertising toward data-driven, AI-supported behavioral understanding.
Hannu Verkasalo, CEO and Co-Founder of Behavix, added: “I’ve known Jokke, Lauri, and the core Syno team since 2007—when I was first in the world to start building mobile on-device metering panels. Back then it was Nokia and RIM smartphones, Angry Birds launching, and Nokia Ovi as the first smartphone app marketplace. Times have changed—but the value of behavioral data is higher than ever. We’re thrilled to partner with Syno International today to bring that value to every panel in their ecosystem.”
Syno International is a global data and panel ecosystem provider headquartered in Lithuania with operations across multiple markets. The company connects brands, researchers, and technology partners with audiences through its scalable panel exchange infrastructure. By offering tools for survey management, sampling, and data exchange, Syno supports clients in gathering and analyzing consumer insights efficiently and securely. Its platform is designed to integrate new data technologies and maintain high respondent quality standards across global research operations.
Through the partnership, Syno International will integrate Behavix’s lightweight SDK and behavioral intelligence toolset, including cross-device passive behavioral metering, AI-based panelist profiling, fraud and quality scoring, and real-time contextual survey triggers into its global panel ecosystem. This integration empowers Syno’s panel owners and survey applications to seamlessly evolve into behavioral-first, AI-powered panels, all while preserving respondent experience and data privacy.
“We’re excited to deliver best-in-class behavioral profiling technology and capabilities to our panel partners,” said Jokke Nurminen, CEO of Syno International. “By pairing the best panel ecosystem (Syno International) with the best behavioral data ecosystem (Behavix), our clients can modernize their panels, boost monetization, and unlock novel market-research use cases at scale.”
This collaboration marks a significant milestone in the evolution of data-driven research infrastructure, bridging traditional survey panels with real-time behavioral data and AI-driven insight generation. Together, Syno and Behavix are enabling a future where human behavior, not just opinion, fuels smarter, more contextual research.
Behavix also announced Matt Hynes as Senior Strategic Advisor (US). Matt brings a deep track record across the supply side of market research—Cint, Toluna, Dynata, Vision Critical, Greenfield Online, and others—spanning partnerships, commercialization, and panel operations at scale.
Verkasalo commented: “Matt’s experience across the world’s major panel platforms is a perfect fit for Behavix’s long-term vision: to be the strongest, most modern, and privacy-first behavioral data ecosystem in the world. His expertise will help us expand our audience and panel footprint faster—while bringing even more value to partners and clients.”
The partnership between Behavix and Syno International carries two major strategic implications for the research and data ecosystem. First, it signals the entry of traditional survey panels into the AI era. By integrating Behavix’s behavioral data technology into Syno’s panel ecosystem, panel owners gain a ready-made route to behavioral intelligence—removing the need for complex installations or fragmented data systems while improving targeting accuracy, fraud detection, participant retention, and revenue potential. Second, the appointment of Matt Hynes as Senior Strategic Advisor in the U.S. strengthens Behavix’s ecosystem expansion. His experience in large-scale panel operations supports the creation of a two-sided growth model—where richer, higher-quality panel supply fuels better data products, driving greater value for both partners and end users.
Since its public launch just two years ago, Behavix has built the world’s largest opt-in behavioral data ecosystem, empowering a high number of online access panels, mobile survey apps, and market research communities to harness the value of real-world behavioral clickstream data. Through its modern SDK-based architecture, real-time APIs, and AI-enriched data delivery, Behavix enables partners to transform traditional survey-centric panels into continuously learning, behavioral-first ecosystems—something these panel companies have not seen with the previous generation of behavioral data collection solutions. This model aligns with the major industry shifts toward AI-driven insight generation, granular measurement of walled gardens, and the convergence of ResTech and AdTech technologies.
Verkasalo added: “The technology and business model we’ve built at Behavix redefine what’s possible in audience measurement. In just two years, we’ve helped leading panel and survey platforms across the world move beyond the limits of stated data—unlocking entirely new ways to monetize, measure, and understand human behavior at scale. Our platform’s ability to deliver real-time behavioral APIs, contextually triggered surveys, and automated insights directly from consumer actions is exactly what the industry needs as it transitions to the AI and post-survey era. Partnering with Syno and bringing Matt on board will accelerate this mission even further.”
Read the orginal article: https://arcticstartup.com/behavix-partners-with-syno/
