Swedish startup Epiminds has raised $6.6 million in a seed round led by Lightspeed Venture Partners, with participation from EWOR, Entourage, and several angel investors, including the former CMO of Booking.com. The company builds multi-agent AI systems designed to manage marketing processes from reporting to campaign execution. Its core product, Lucy, coordinates a network of AI agents that agencies can adapt to their workflows. The funding will support further product development, system integrations, and scaling of the platform, which is already being used by agencies managing more than 240 brands.
Founded earlier this year by Elias Malm, a former Google executive, and Mo Elkhidir, who previously led machine learning teams at Spotify and Kry, Epiminds aims to address a growing tension inside marketing agencies: the pressure to deliver more insight and performance with fewer resources. Its core platform centers on Lucy, an AI marketing manager that coordinates over 20 specialized agents capable of handling tasks such as reporting, pacing, bidding, and creative analysis.
“Marketers are under more pressure than ever to do more with less ,” said Mo Elkhidir, Co-Founder of Epiminds. “Lucy and her team take on the busywork so that marketing talent can do their best work. This is not about replacing creativity; it’s about giving it room to flourish.”
Epiminds plans to use the new capital to expand product capabilities, deepen integrations with ad platforms, and refine its agentic system architecture. The funding also positions the company to explore global partnerships as the marketing industry increasingly experiments with AI-driven automation.
“As a former founder who relied heavily on performance marketing, I saw firsthand how difficult it is to scale campaigns across dozens of channels and geographies. Epiminds’ multi-agent approach directly tackles that challenge, transforming the way agencies and brands operate. It’s rare to see a team build something this ambitious, and we believe Epiminds has the potential to redefine how marketing gets done in the AI era.” commented Paul Murphy, Partner at Lightspeed.
By bringing multi-agent collaboration into marketing, Epiminds joins a growing wave of startups rethinking the structure of creative and analytical work in the AI era — not by replacing human expertise, but by reengineering how it scales.
After just twelve weeks of joining EWOR, which has a a 0.1% application success rate, Epiminds signed major agencies managing over 240 brands on their platform. “Elias and Mo are the rare kind of founders that have what it takes to take a company from 0-1M ARR, from 1-100M, and from 100-infinity. They have both hustle and leadership, both speed and perfection, and both aggression and empathy. On both a rational and irrational level, I think and feel they will go far.” added Daniel Dippold, Co-Founder & CEO at EWOR.
“Ellias and Mo embody the urgency and operational excellence we look for in founders building in the AI era,” says Pieterjan Bouten, Partner at Entourage. “A massive wave of innovation is reshaping how leading marketing agencies operate, and Epiminds is poised to be at the forefront of that transformation. We’re thrilled to back these two exceptional founders early as they pursue this massive opportunity.”
Looking ahead, Epiminds plans to expand Lucy’s capabilities across more integrations, increase level of autonomy, and self-improving capabilities. Each new feature strengthens the entire system, creating a network effect where every agency benefits from smarter, more capable AI.
“Our vision is simple,” Elias Malm added. “We’re building Epiminds because we see where marketing is headed. The future is about dynamic, agentic teams that analyze, plan, execute, and improve in real time. Every marketer should have access to a 24/7 AI workforce that frees up their time for creativity and strategy. Our goal is to give them that future, today.”
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Read the orginal article: https://arcticstartup.com/epiminds-raises-6-6-million-seed/
