Paris and New York-based Vibe.co, the ad platform bringing hyper-targeting to connected TV (CTV) for performance marketers, announced today that it has closed €42 million in Series B financing – bringing total valuation to €349 million.
The round was led by Hedosophia, with participation from previous backers, Singular, Elaia, Revolut CEO Nik Storonsky’s fund QuantumLight, Supercell CEO Ilkaa Paananen’s fund Illusian, and angel investors including Carolyn Everson, Board Member of The Walt Disney Company and Coca-Cola. In addition, Nirav Tolia, CEO of Nextdoor and Non-Executive Chairman at Hedosophia, has joined Vibe.co’s board of directors.
“The performance TV advertising market is on track to surpass social media advertising by 2035, driven by an influx of DTC brands and Instagram advertisers. It’s a trillion-dollar market and we are leading the industry forward,” said Vibe.co CEO and Co-founder Arthur Querou.
Vibe.co’s Series B stands out in 2025 as there have been relatively few recent funding rounds in adjacent CTV or AdTech niches. Notably, Veesion (Paris) secured €38 million in Series B funding earlier this year to expand its AI-powered surveillance system for supermarkets and retail chains, which analyses existing CCTV feeds to detect shoplifting.
While Veesion operates in security rather than advertising, both companies highlight the role of AI in extracting commercial value from video streams. Against this backdrop, Vibe.co’s round is one of the larger 2025 financings in the connected-TV and AdTech domain, underlining both investor interest and the relative scarcity of directly comparable deals in Europe.
“What we’re building is the Meta for TV advertising, powered by transactional data, hyper-targeting, and incrementality measurement. Our ability to attract Instagram advertisers to TV is unlocking an entirely new channel for performance marketers. As a result, we’re experiencing tremendous company momentum – reaching a $100 million revenue run rate in less than two years, which makes Vibe.co one of the top ten fastest software companies to achieve this milestone,” added Querou.
Founded in 2022, Vibe.co’s solution combines proprietary AI with direct access to premium streaming inventory and shopper profiles, optimising campaign results while removing the cost and complexity traditionally associated with TV.
The software is trusted by over 5,000 brands and reportedly delivers an average 250% return on ad spend and 20% sales lift – with expected profitability set by the end of the year. The company reaches more than 120 million households across 500 apps and channels.
Concurrently, the TV landscape is undergoing a massive transformation. Streaming now accounts for 45% of all U.S. TV viewership, outpacing the combined share of cable and broadcast for the first time. Digital video ad spend, including CTV, is growing nearly 3x faster than total media overall, projected to hit $72 billion in 2025.
While the opportunity for brands is massive, Vibe.co says the path to success in CTV remains fragmented, with ad inventory spread across dozens of platforms, opaque pricing models, and traditional measurement methods failing to capture true sales lift.
“We believe Vibe.co is building the infrastructure for the next generation of advertising on TV, where campaigns are created and optimised by AI, measured with real outcomes, and accessible to brands of all sizes,” said Nirav Tolia. “Vibe.co is uniquely positioned to lead the transformation of CTV into a true performance channel, and we’re proud to back them in defining this new standard for the industry.”
Vibe.co empowers brands to generate ad creative with Vibe Studio, its AI-powered video editor. Today, more than 10% of the ad creative that runs on Vibe.co is AI-generated, allegedly making it one of the largest AI content distributors on TV. By the end of 2026, more than 30% of the ads on Vibe.co’s platform will be AI-generated.
The new capital will be used to accelerate Vibe.co’s proprietary AI product roadmap by further enhancing generative and agentic AI capabilities for media buying and creative production and expanding yield management tools for publishers. The company also plans to deepen integrations with streaming partners and measurement providers as it scales its platform across the U.S.
Read the orginal article: https://www.eu-startups.com/2025/09/french-adtech-startup-vibe-co-raises-e42-million-to-bring-ai-powered-hyper-targeted-advertising-to-tv/
