Remuner, a Spanish AI-powered platform for modern sales compensation, has closed a €5.5 million Seed round to expand internationally, invest further in product development – especially in AI-powered capabilities – and strengthen its position as the reference platform for sales compensation in Europe.
The investment was led by Seaya, with significant participation from Pear VC and continued backing from most of Remuner’s existing investors. As part of the round, Beatriz González (Seaya) and Pepe Agell (Pear VC) join the company’s board to support the founding team in this next stage of growth.
“Incentives are one of the most powerful growth tools a company has – yet in most cases they’re poorly designed, misunderstood, and manually managed,” says Sergio González, CEO and Co-founder of Remuner. “We’ve built the operating system for variable compensation: from plan design to payout, fully automated, connected to the customer core systems , and focused on helping every team member understand exactly how to increase their earnings.”
Founded in 2023, Remuner is the modern sales compensation platform that helps companies align goals and incentives across teams by fully automating all aspects of variable pay. With AI and data built into every stage of the process, Remuner looks to enable smarter decisions, improved performance, and stronger motivation and retention of top commercial talent.
Just 18 months after raising its pre-Seed round, Remuner has positioned itself as a strategic solution for companies looking to maximise the business impact of their incentive plans.
The platform enables any organization to design and operate complex variable compensation schemes with full automation, no technical dependency, and AI-driven insights to improve team performance and motivation.
“Remuner combines deep automation with real commercial intelligence,” says Beatriz González, founding partner at Seaya. “We see a strong team with global ambition, laser focused on tangible value, and excellent leadership and execution. We’re confident they can lead this category across Europe and beyond.”
Remuner’s value proposition is built on three core pillars:
- a no-code incentive designer to build and adapt plans independently of IT or Data teams
- an automation engine that eliminates manual work around commissions, validations, and reporting
- an AI Compensation Manager that provides reps with personalised guidance on how to reach their goals and optimise their payouts.
This combination has already earned Remuner the trust of companies across Europe in sectors such as pharmaceuticals, telecom, industry, real estate, and digital services. Clients include Europastry, Fluidra, Redpin, MasOrange, Alfasigma, Theydo and CoverManager.
Pepe Agell, Partner at Pear VC, adds: “I’ve personally felt the pain of managing commissions and sales goals with tools that weren’t built for it. Remuner solves that with a modern, flexible, AI-native product. The team’s growth and traction made it clear we wanted to double down.”
Read the orginal article: https://www.eu-startups.com/2025/09/barcelona-based-remuner-raises-e5-5-million-to-turn-sales-incentives-into-a-growth-lever/
