Spectre has unveiled a fully rebuilt, next-generation version of its well-established lettings prospecting tool.
The marketing platform’s Spectre Lettings combines comprehensive landlord data with AI-powered insights and multi-channel marketing capabilities, designed to give letting agents signed up to its service a competitive advantage.
Spectre says its lettings platform has covered a wide range of new innovations to the landlord prospecting space:
+ Landlord Data: Powered by the most comprehensive view of the UK landlord market, Spectre Lettings combines an agent’s existing CRM data with verified data on private individuals, corporate landlords, HMOs, portfolio ownership, and live market activity for an average of £15,000 worth of free data per branch.
+ Landlord Profiles: Collating billions of data points, Landlord Profiles provides key information on a landlords portfolio, such as portfolio size and value, property status, portfolio health, organisation structure, historical growth and any associated competitor agents.
+ AI-powered targeting: Spectre’s new ‘Propensity to Let’ score accurately identifies landlords who are most likely to switch agents. The model is proving to be 13 times more accurate than manual targeting alone.
+ AI-powered signalling: Nudges provides an intelligent daily call list based on historical activity and live market data, with AI-powered suggestions that surface the reasons to reach out, how best to approach the conversation and the best channel to use.
+ Linkedin targeting: Agents can quickly identify the landlord on Linkedin to easily connect and engage with key decision makers.
+ Omni-channel marketing campaigns: Spectre Lettings integrates direct mail, postcards, Property Reports, email, social media, and LinkedIn outreach into one connected platform, so Agents can launch campaigns in minutes, and build automated journeys triggered by market events.
Heather Staff, co-founder of Spectre, said: “Letting agents know that their success, and future value, ultimately depends on winning and retaining the right landlords.
“With Spectre Lettings, we’ve created a platform that does the hard work for them – bringing together unrivalled data, smart AI, and marketing execution in one place. It’s about giving agents control, clarity, and a genuine competitive edge in their market.”
Read the orginal article: https://propertyindustryeye.com/spectre-launches-new-lettings-platform/
