If you don’t book a meeting, you don’t have to pay. That’s what Throxy, a British outbound growth partner for companies selling into traditional industries, says as it raised €5.3 million to deliver meetings through fully-managed, outcome-based outbound service.
The Seed round was led by Base10 Partners with participation from Y Combinator.
Pablo Jiménez de Parga Ramos, Co-founder at Throxy, said: “Outbound sales has stagnated over the past decade, with rapidly diminishing returns. Likewise, generic automation tools – even those promising the wizardry of AI – aren’t penetrating traditional industries because they don’t know how to find relevant prospects, let alone target them effectively.”
Founded in 2023 by Pablo Jiménez de Parga Ramos, Bergen Merey and Arnau Ayerbe, the team built Throxy to eliminate the sales bottlenecks and burnout faced by companies across the globe.
Having run outbound at every stage from zero-revenue startups to Series D market leaders, the founding team developed and stress-tested Throxy’s approach internally to successfully grow the company’s own pipeline, before being put in clients’ hands.
Consequently, Throxy was able to reach €1.2 million in ARR with a team of just three people. Fuelled by its new investment and following its graduation from Y Combinator’s Spring 2025 cohort, the company plans to scale headcount by nearly 5x.
The company says that existing sales automation tools – including those powered by AI – fail to find strong prospects in hard-to-reach industries such as medical, logistics and manufacturing, where buyers don’t have a significant web presence and the best contacts cannot be found on LinkedIn.
Consequently, sales teams in businesses targeting these industries routinely lose up to 70% of their time to repetitive prospecting tasks – scraping lists, writing emails, chasing replies – instead of closing deals.
Throxy exists to address this challenge and break the feast-or-famine cycle that occurs when salespeople are repeatedly forced away from follow-ups and deal closure to repopulate their sales pipeline.
Throxy combines proprietary data, custom technology and human expertise to identify and reach overlooked prospects within hard-to-reach industries.
The company says that instead of charging for seats or licenses, clients using Throxy pay for results. If no meetings get booked, they don’t pay.
Clients include Imnoo, a leading AI-powered quoting and cost calculation app for Computer Numerical Control manufacturers, who turned to Throxy to optimise its outbound strategy and automate time-consuming tasks. With Throxy managing email outreach on autopilot, Imnoo was reportedly able to generate 3-5 qualified meetings per week consistently.
“The manufacturing industry is one of the toughest markets to crack, it’s complex and relationship driven. With Throxy as our partner, we’re starting real conversations with prospects we know will be interested, so our team can focus on closing deals,” comments Niklas Gerlach, COO at Imnoo.
Throxy’s model is already resonating with companies selling high-value contracts into hard-to-reach industries. Clients across manufacturing, education, and medical, including Imnoo, Santillana, and Pycad, have reported results such as 84% positive reply rates and over 15 hours saved per week on outbound.
“Throxy isn’t another AI sales tool. It’s an execution layer for growth in industries tech often forgets, which resonates strongly with our thesis on backing founders building for the 99%,” said Rexhi Dollau, General Partner at Base10 Partners. “We’re proud to be partnering with Throxy, a company delivering real outcomes, not just activity.”
Read the orginal article: https://www.eu-startups.com/2025/09/londons-throxy-raises-e5-3-million-to-overcome-sales-bottleneck-and-burnout-with-outbound-growth-partner/
