No Result
View All Result
  • Private Data
  • Membership options
  • Login
  • COUNTRY
    • ITALY
    • IBERIA
    • FRANCE
    • UK&IRELAND
    • BENELUX
    • DACH
    • SCANDINAVIA&BALTICS
  • PRIVATE EQUITY
  • VENTURE CAPITAL
  • PRIVATE DEBT
  • DISTRESSED ASSETS
  • REAL ESTATE
  • FINTECH
  • GREEN
  • PREMIUM
    • ItaHubHOT
      • ItaHub Legal
      • ItaHub Tax
      • ItaHub Trend
    • REPORT
    • INSIGHT VIEW
    • Private Data
Subscribe
  • COUNTRY
    • ITALY
    • IBERIA
    • FRANCE
    • UK&IRELAND
    • BENELUX
    • DACH
    • SCANDINAVIA&BALTICS
  • PRIVATE EQUITY
  • VENTURE CAPITAL
  • PRIVATE DEBT
  • DISTRESSED ASSETS
  • REAL ESTATE
  • FINTECH
  • GREEN
  • PREMIUM
    • ItaHubHOT
      • ItaHub Legal
      • ItaHub Tax
      • ItaHub Trend
    • REPORT
    • INSIGHT VIEW
    • Private Data
Home PRIVATE EQUITY

Swedish tech and gaming group Aonic acquires research firm Prime Insights for more than €214 million

EU Startupsby EU Startups
September 3, 2025
Reading Time: 3 mins read
in PRIVATE EQUITY, SCANDINAVIA&BALTICS
Share on FacebookShare on Twitter

Aonic, a Stockholm-based group of multiplatform tech and gaming companies, has completed the acquisition of US-based research technology firm Prime Insights for a total transaction value in excess of €214 million.

This represents Aonic’s largest acquisition to date. Prime Insights joins Aonic’s existing firms to form a unified, global rewards and data platform spanning 50 million+ consumers, 12 owned and operated consumer brands, and approximately €256 million+ in yearly revenues.

“Prime Insights has rewritten the rules in programmatic data collection for consumer insights as a true disruptor in the highly competitive world of research technology,” says Aonic CEO and Co-founder Paul Schempp. “It is rare to come across such a brilliant tech entrepreneur as Benjamin, and as powerful team as Prime Insights, so we couldn’t be happier to partner up. This transaction marks a major step in our vision of becoming a dominant global player.  Bringing together scale, data and technology will be the key to sharpening our competitive edge. We welcome Benjamin and his team with highest regards – they deserve every accolade.”

Founded in 2021, Aonic is a global technology and video gaming group spanning more than 600 employees across 12 companies. The group operates proprietary user acquisition platforms serving many of the world’s largest mobile game developers, as well as developing and publishing a wide range of its own multiplatform video games.

Prime Insights was founded in 2022 by serial technology entrepreneur Benjamin Ritzka,  who leads 120 people working across 17 countries globally. Its innovative technology, matching millions of respondents and surveys in real-time, allowed it to reportedly become one of the largest research technology firms worldwide, with over 100 million completed surveys annually.

“The growth path we achieved with Prime Insights over recent years is unprecedented in our industry,” says Benjamin Ritzka, CEO and Founder of Prime Insights. “A transaction of this scale is an amazing validation of everything we’ve built. A huge thanks to my fantastic team at Prime Insights.

“I couldn’t have thought of a better match than with Aonic and I’m a big believer in our shared vision. We share the same culture, mindset and ambition. The two firms are extremely complementary, which will allow us to double down on adding unparalleled value to our clients and users. Our team is excited to join Aonic in building the global market leader of rewards platforms.”

Through its flagship platform Exmox and recent addition of Mega Fortuna, Aonic claims to already possess one of the largest gaming-focused discovery, testing and loyalty platforms, driving significant scale in user acquisition and insights for many of the world’s leading mobile game developers.

Meanwhile, Prime Insights has emerged in recent years as one of the fastest-growing companies in the €121 billion global research technology industry, a leader in programmatic sampling through its expansive global proprietary panels. It operates multiple mobile and web platforms, through which millions of users earn real money by completing online surveys.

Exmox CEO Caglar Eger adds: “There are huge synergies between our work at Exmox in rewarded user acquisition for gaming clients and the rewarded survey platforms offered by Prime Insights. Prime Insights’ edge in data collection and analysis will allow us to turbo-charge engagement for gaming clients, while our scale and focus on user engagement will significantly improve data quality and reach for the consumer insights industry. We’re extremely excited to begin the work together!”

According to figures provided to EU-Startups, both Aonic and Prime Insights have delivered more than 80% organic growth per annum over the past two years. Prime Insights, Exmox and Mega Fortuna pride themselves on a growing number of high-profile and recurring B2B clients, primarily attributed to data quality, user experience and a technology-first approach.

Ritzka will continue to lead Prime Insights as CEO and has contributed a significant amount of the transaction proceeds into shares of Aonic, becoming one of the group’s largest shareholders.

Read the orginal article: https://www.eu-startups.com/2025/09/swedish-tech-and-gaming-group-aonic-acquires-research-firm-prime-insights-for-more-than-e214-million/

Gateways to Italy

Gateways to Italy – Offer your services to funds and investors willing to explore opportunities in Italy. Become a partner!

Gateways to Italy – Offer your services to funds and investors willing to explore opportunities in Italy. Become a partner!

by Partner
June 6, 2023

Sign up to our newsletter

SIGN UP

Related Posts

SCANDINAVIA&BALTICS

IQM raises $300m in largest quantum-focused Series B outside of the US

September 3, 2025
PRIVATE EQUITY

US-based Beroe acquires London-based startup Forestreet to accelerate AI-first strategy and innovate supplier intelligence

September 3, 2025
SCANDINAVIA&BALTICS

Finnish startup IQM Quantum Computers secures €275 million in largest Series B raise ever in the quantum space

September 3, 2025

ItaHub

Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

November 4, 2024
Italy’s SMEs export toward 260 bn euros in 2025

Italy’s SMEs export toward 260 bn euros in 2025

September 9, 2024
With two months to go before the NPL Directive, in Italy the securitization rebus is still to be unraveled

With two months to go before the NPL Directive, in Italy the securitization rebus is still to be unraveled

April 23, 2024
EU’s AI Act, like previous rules on technology,  looks more defensive than investment-oriented

EU’s AI Act, like previous rules on technology, looks more defensive than investment-oriented

January 9, 2024

Co-sponsor

Premium

AlixPartners: Automotive, retail and manufacturing sectors may go through restructuring in 2025

AlixPartners: Automotive, retail and manufacturing sectors may go through restructuring in 2025

July 11, 2025
Funds vying for management consulting firm BIP, a CVC portfolio company. All deals in the sector

Funds vying for management consulting firm BIP, a CVC portfolio company. All deals in the sector

March 6, 2025
Private equity, Italy 2024 closes with 588 deals as for investments and divestments from 549 in 2023. Here is the new BeBeez’s report

Private equity, Italy 2024 closes with 588 deals as for investments and divestments from 549 in 2023. Here is the new BeBeez’s report

February 10, 2025
Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

November 4, 2024
Next Post

How to get a job at Synthesia: ‘This approach isn’t for everyone’

8 female founders to watch in quantum

EdiBeez srl

C.so Italia 22 - 20122 - Milano
C.F. | P.IVA 09375120962
Aut. Trib. Milano n. 102
del 3 aprile 2013

COUNTRY

Italy
Iberia
France
UK&Ireland
Benelux
DACH
Scandinavia&Baltics

CATEGORY

Private Equity
Venture Capital
Private Debt
Distressed Assets
Real Estate
Fintech
Green

PREMIUM

ItaHUB
Legal
Tax
Trend
Report
Insight view

WHO WE ARE

About Us
Media Partnerships
Contact

INFORMATION

Privacy Policy
Terms&Conditions
Cookie Police

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • COUNTRY
    • ITALY
    • IBERIA
    • FRANCE
    • UK&IRELAND
    • BENELUX
    • DACH
    • SCANDINAVIA&BALTICS
  • PRIVATE EQUITY
  • VENTURE CAPITAL
  • PRIVATE DEBT
  • DISTRESSED ASSETS
  • REAL ESTATE
  • FINTECH
  • GREEN
  • PREMIUM
    • ItaHub
      • ItaHub Legal
      • ItaHub Tax
      • ItaHub Trend
    • REPORT
    • INSIGHT VIEW
    • Private Data
Subscribe
  • Login
  • Cart