Lapee, the Copenhagen-based sanitation startup known for its viral pink urinals for women and gender non-conforming people who squat to pee, has secured €800k in investment and launched an equity crowdfunding campaign to invite its global community to become co-owners.
The recent funding round is backed by a mixture of VC and business angels, with the largest cheque coming from Best Nights VC, the investment arm of Jägermeister. The decision to team up with an investor within the same events industry ecosystem is seen as a major strategic win by the team.
“Our successful journey with Lapee has been strongly motivated by the users’ reception and love for the product. Today, we want to thank our community and our supporters by giving a chance to co-own the company. Investing in Lapee is taking part in a big change and helping us tell the world that women also pee. Investing in Lapee is investing in gender equality, safety and freedom,” said Gina Périer, Founder and CEO of Lapee.
Founded in 2019 by Gina Périer, the company aims to revolutionise public sanitation and gender inclusion at mass events and beyond.
Already a widely recognisable product on platforms like TikTok, where Lapee’s videos have amassed over 90 million views in the past year alone, the startup has turned heads at hundreds of music festivals, sporting events and public spaces.
With a product that aims to be both practical and visually striking, Lapee has found an audience ready to champion its mission – and now, invest in it.
“Now that we have just closed a Seed round with VC and business angels it shows there is a strong business case here. But the real success of Lapee wouldn’t be achieved without our community: the Lapee users and also the customers, festivals, and all the other events that are improving sanitation for women and gender non-conforming people. So we want to open part of Lapee’s ownership to those who matter the most to us,” said Petra Kaukua, COO of Lapee.
The crowdfunding campaign is being launched via Republic Europe and offers shares in exchange for financial backing, marking an accessible investment opportunity aimed at the very audience that made Lapee viral.
The startup’s mission is not only to scale globally, but to foster a broader conversation about inclusive design and gender equity in public spaces.
Lapee’s immediate plans include European expansion and further deployments into under-served environments such as stadiums, urban public parks, and even construction sites. One such installation is already planned at a worksite in Denmark, demonstrating a push toward equality in male-dominated industries where access to suitable sanitation has long been inadequate.
“Securing an investment from someone who is also in the same industry as us is extra special and we can’t wait to expand both our Lateam and bring the physical Lapees to the rest of the world as well!” said Rosa Jensen, Community Manager at Lapee. “Female workers pee too – it is as simple as that.”
The male urinal was invented 2000 years ago by the Roman emperor Vespasiano – but he forgot about his own wife Flavia – Lapee wants to change that with its fresh capital and an equity crowdfunding campaign now open to the public; entering its next chapter with both industry backing and grassroots support.
Read the orginal article: https://www.eu-startups.com/2025/09/power-to-the-pee-ple-denmarks-lapee-banks-e800k-to-bring-pink-urinals-for-women-to-the-masses/
