Tallinn-based AI startup BetterPic has secured $2.5 million in seed funding from MOC Capital and Shilling VC, joined by several tech and fashion industry investors. Founded in 2024, the company develops AI tools for professional photography and fashion, including BetterPic for headshots and BetterStudio for AI-powered fashion shoots. Having generated over 32 million images and reached $3.2 million in annualized revenue without prior external funding, BetterPic plans to use the investment to expand its B2B subscription products and further develop its technology for verified AI-driven photo models.
BetterPic develops imaging solutions for professional and commercial use. Founded in 2024, the startup offers two main products: BetterPic, which generates AI-powered professional headshots, and BetterStudio, a platform for AI-assisted fashion photoshoots. The company has produced more than 32 million images for clients ranging from individuals to Fortune 500 enterprises. BetterPic operates under its parent entity, BetterGroup, and focuses on building subscription-based tools that reduce the cost and time of producing high-quality photography.
Uniquely, the company achieved significant traction before this raise, reaching $3.2 million in projected revenue within 18 months of launch, entirely bootstrapped and profitable. With over 32 million professional photos generated, including for Fortune 500 enterprise clients, the market is showing strong demand for BetterPic’s AI photography offerings.
“Achieving multi-million dollar revenue without external capital is extremely rare, and it’s a testament to our focus on product-market fit, sustainable growth, and customer obsession,” said Ricardo Ghekiere, Founder and CEO of BetterPic. “We built BetterPic to be profitable from day one, and now with this investment, we can double down—scaling our new B2B recurring offerings—all while maintaining the strong margins and customer success we’ve demonstrated so far.”
BetterPic is building a vertically integrated ecosystem that connects two offerings: BetterPic for AI-generated professional headshots and BetterStudio for enterprise-grade AI fashion photoshoots.
The startup has grown in double digits month-over-month over the past year, making it one of the fastest-growing companies in Europe’s burgeoning AI space.
“There’s a real changing of the guard happening in AI, and it’s Europe’s time,” said Marcin Zabielski from MOC Capital. “The team has a Silicon Valley-level product with European DNA—meaning they’ve achieved incredible traction with minimal capital. They’re tackling a big market with pragmatic innovation. While US giants build foundational AI models like ChatGPT or Gemini, companies like BetterPic are working towards solving complicated edge cases with tailor-made AI solutions. Allowing people to create professional headshots with just a couple of selfies or generating high-quality product images on real and digital models.”
A typical professional fashion shoot can range from $10,000 to $50,000, considering the costs for models, photographers, stylists, equipment, and studio rentals. With BetterStudio, brands can reduce production time and costs by up to 100 times, delivering high-quality visuals on demand.
What sets the challenger apart is its unique integration of real models with AI technology, making it the world’s first platform to incorporate real models into AI-driven photoshoots. As a result, they can offer their clients Verified AI twins, created under the BetterModels label, which adhere to strict legal and ethical guidelines.
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Read the orginal article: https://arcticstartup.com/betterpic-raises-2-5m/
