No Result
View All Result
  • Private Data
  • Membership options
  • Login
  • COUNTRY
    • ITALY
    • IBERIA
    • FRANCE
    • UK&IRELAND
    • BENELUX
    • DACH
    • SCANDINAVIA&BALTICS
  • PRIVATE EQUITY
  • VENTURE CAPITAL
  • PRIVATE DEBT
  • DISTRESSED ASSETS
  • REAL ESTATE
  • FINTECH
  • GREEN
  • PREMIUM
    • ItaHubHOT
      • ItaHub Legal
      • ItaHub Tax
      • ItaHub Trend
    • REPORT
    • INSIGHT VIEW
    • Private Data
Subscribe
  • COUNTRY
    • ITALY
    • IBERIA
    • FRANCE
    • UK&IRELAND
    • BENELUX
    • DACH
    • SCANDINAVIA&BALTICS
  • PRIVATE EQUITY
  • VENTURE CAPITAL
  • PRIVATE DEBT
  • DISTRESSED ASSETS
  • REAL ESTATE
  • FINTECH
  • GREEN
  • PREMIUM
    • ItaHubHOT
      • ItaHub Legal
      • ItaHub Tax
      • ItaHub Trend
    • REPORT
    • INSIGHT VIEW
    • Private Data
Home FINTECH

Italian InsurTech platform Prima Assicurazioni joins Axa Group, as global insurer takes 51% stake

EU Startupsby EU Startups
August 4, 2025
Reading Time: 2 mins read
in FINTECH, IBERIA
Share on FacebookShare on Twitter

Milan’s InsurTech company Prima Assicurazioni announces that the Axa Group – a leader in the insurance sector, with 154,000 employees and 95 million customers across 50 countries – has signed an agreement to acquire 51% of the company’s share capital.

This agreement will result in a consideration of €500 million. As part of the transaction, Prima’s existing shareholders Blackstone, Goldman Sachs Alternatives, and Carlyle’s Global Credit platform will exit their investment – Neurone will remain a relevant shareholder of Prima.

“This is an important milestone which marks a significant recognition of the work carried out so far by the entire Prima Assicurazioni team and of the quality of what Prima has built over its first 10 years of life,” said George Ottathycal, CEO of Prima Assicurazioni.

Founded in 2015, Prima Assicurazioni claims to be the online motor insurance market leader in Italy by fully digitalising the insurance value chain through proprietary tech platforms and advanced data analytics. Prima has since expanded its offering to include Home and Family insurance and is working toward becoming a one-stop shop for insurance products.

The company boasts 4.2 million customers and €1.3 billion Group Gross Written Premium (1.2 billion in Italy), growing by 47% year-over-year (+46% in Italy), and generating a Group Ebitda of €104 million.

Today, Prima has a team of over 1,200 employees, with headquarters in Milan and offices in Rome, London and Madrid, as well as a network of over 1,500 multi-tied agents across Italy.

“We are delighted to become part of the Axa Group. Axa strongly believes in our strategic plan and will provide assets and expertise which will enable Prima to further unlock its potential, leveraging expertise with a leading global insurance Group. Prima contributes a portfolio of nearly 5 million customers and deep expertise in technology development, pricing, and claims management – all key elements that have enabled us to become one of the leading motor insurance players in Italy,” added Ottathycal.

The Axa Group will become the majority shareholder of Prima, as well as an industrial partner that will support the company in accelerating its strategic growth plan. The transaction will enable the Axa Group to further strengthen its position in the Italian market and leverage Prima’s advanced technology capabilities.

In addition to this, Prima has announced the launch of its direct online sales channel in Spain, marking a strategic step in its expansion across the country. Previously, the InsurTech distributed its motor insurance exclusively through digital comparison platforms such as Rastreator, Acierto, and Check24. Now, customers in Spain can purchase insurance policies directly via Prima’s website.

The company explained that this new platform responds to increasing demand for simpler, more transparent, and more efficient purchasing experiences. Prima also noted that it has tripled its premium volume in Spain over the past two years, reaching €20 million in 2024, with expectations to double that figure to around €44 million by 2025.

Read the orginal article: https://www.eu-startups.com/2025/08/italian-insurtech-platform-prima-assicurazioni-joins-axa-group-as-global-insurer-takes-51-stake/

Gateways to Italy

Gateways to Italy – Offer your services to funds and investors willing to explore opportunities in Italy. Become a partner!

Gateways to Italy – Offer your services to funds and investors willing to explore opportunities in Italy. Become a partner!

by Partner
June 6, 2023

Sign up to our newsletter

SIGN UP

Related Posts

IBERIA

Spanish SpaceTech Orbital Paradigm raises €1.5 million to build reusable space capsules

August 7, 2025
FINTECH

British crypto startup BOB raises €8.1 million to cement Bitcoin’s role in decentralised finance (DeFi)

August 7, 2025
FINTECH

Nokia, AI, and data centers – an opportunity too good to ignore

August 7, 2025

ItaHub

Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

November 4, 2024
Italy’s SMEs export toward 260 bn euros in 2025

Italy’s SMEs export toward 260 bn euros in 2025

September 9, 2024
With two months to go before the NPL Directive, in Italy the securitization rebus is still to be unraveled

With two months to go before the NPL Directive, in Italy the securitization rebus is still to be unraveled

April 23, 2024
EU’s AI Act, like previous rules on technology,  looks more defensive than investment-oriented

EU’s AI Act, like previous rules on technology, looks more defensive than investment-oriented

January 9, 2024

Co-sponsor

Premium

AlixPartners: Automotive, retail and manufacturing sectors may go through restructuring in 2025

AlixPartners: Automotive, retail and manufacturing sectors may go through restructuring in 2025

July 11, 2025
Funds vying for management consulting firm BIP, a CVC portfolio company. All deals in the sector

Funds vying for management consulting firm BIP, a CVC portfolio company. All deals in the sector

March 6, 2025
Private equity, Italy 2024 closes with 588 deals as for investments and divestments from 549 in 2023. Here is the new BeBeez’s report

Private equity, Italy 2024 closes with 588 deals as for investments and divestments from 549 in 2023. Here is the new BeBeez’s report

February 10, 2025
Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

November 4, 2024
Next Post

Estonian clean energy provider Sunly secures near €85 million to build four solar parks across Latvia

Deeptech VC Michael Jackson: ‘LinkedIn bans me twice a year’

EdiBeez srl

C.so Italia 22 - 20122 - Milano
C.F. | P.IVA 09375120962
Aut. Trib. Milano n. 102
del 3 aprile 2013

COUNTRY

Italy
Iberia
France
UK&Ireland
Benelux
DACH
Scandinavia&Baltics

CATEGORY

Private Equity
Venture Capital
Private Debt
Distressed Assets
Real Estate
Fintech
Green

PREMIUM

ItaHUB
Legal
Tax
Trend
Report
Insight view

WHO WE ARE

About Us
Media Partnerships
Contact

INFORMATION

Privacy Policy
Terms&Conditions
Cookie Police

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • COUNTRY
    • ITALY
    • IBERIA
    • FRANCE
    • UK&IRELAND
    • BENELUX
    • DACH
    • SCANDINAVIA&BALTICS
  • PRIVATE EQUITY
  • VENTURE CAPITAL
  • PRIVATE DEBT
  • DISTRESSED ASSETS
  • REAL ESTATE
  • FINTECH
  • GREEN
  • PREMIUM
    • ItaHub
      • ItaHub Legal
      • ItaHub Tax
      • ItaHub Trend
    • REPORT
    • INSIGHT VIEW
    • Private Data
Subscribe
  • Login
  • Cart