Berlin-based fashion lingerie brand Saint Sass, endorsed by celebrities such as Madonna, Paris Hilton, and Kendall Jenner, announced today they have raised an excess of €4.2 million to redefine digital-age desirability for the Gen Z consumer.
The funding saw particiaption from Infinitas Capital, the Basel-based next-gen single-family office led by Robin Lauber, together with the German early-stage investor Daniel Bronk. The investment, structured as both a primary and secondary, will enable the company to accelerate international growth, while remaining decisively Founder led.
Vivien Wysocki, Co-Founder of Saint Sass, said: “Saint Sass is the culmination of everything that I have lived and learnt – from fashion to entrepreneurship, and a belief in self-determination. We did not build this brand on budget, but on clarity. Every campaign, product, and line we write is designed to make women feel seen and independent. Our campaigns like RETIRE RICH show that what drives us is turning lived experience into cultural relevance. In this case, making the gender pension gap part of the fashion conversation.
“Robin, the wider team at Infinitas, and Daniel understood that from the beginning. They saw the brand value, trusted our strategy, and most importantly, backed us to think globally.”
Founded in 2021, Saint Sass is a fashion lingerie brand founded by Vivien Wysocki and Larissa Schmid. Launched with the vision of turning “confidence into design – and design into desire“. The brand fuses fashion, influence, and empowerment to create body-celebrating products.
Current expansion plans are being considered into bras, slips, sleepwear, and swimwear.
Saint Sass looks to merge fashion with social awareness and empowerment, and has reportedlyseen fast traction across Europe and the United States – already its largest market – with celebrity endorsements.
Robin Lauber, Founder of Infinitas Capital, commented: “Vivien and Larissa are two impressive Founders who have built a brand that captures the zeitgeist with soul and nous. We are proud to be their partner and to support their vision to further drive expansion outside Germany.
“The Founders’ understanding of the intersection of fashion, social awareness, and business has resulted in a brand that resonates with cultural tastemakers, from emerging voices to icons like Madonna. It is a sharp, modern label with the kind of relevance that international markets are hungry for. We are here to help scale it, according to the principles that continue to serve the business well.”
With low customer acquisition costs and highly efficient marketing strategies, which are also driven by Vivien and Larissa’s personal brands, the company has scaled organically while maintaining robust financial KPIs – according to Saint Sass.
The brand’s next phase of growth continues its focus on e-commerce, while also exploring potential opportunities in high-end retail. Selective placements in luxury environments are being considered as part of the company’s long-term vision.
Product-wise, Saint Sass is preparing to launch a broader fashion lingerie and lifestyle collection.
Larissa Schmid, Co-Founder of Saint Sass, added:“Too many investors across DACH do not think outside those Continental markets, setting our new Partners apart. They also understand that people follow people, not products. That underpins our vision. We remain true to who we are; and now we have the capital and conviction behind us to go global.
“With the US as a key market, we are doubling down on bold design, sharp storytelling, and cultural instinct. As we grow, we will keep doing what has made Saint Sass resonate: creating products and a brand that stands for confidence and self-determination.”
Infinitas Capital and Daniel Bronk share a successful co-investment track record. Bronk Venture Capital, based in Aachen, Germany sourced the deal and co-invested alongside Infinitas Capital.
Daniel Bronk, Founder of Bronk Venture Capital, concluded: “Having executed numerous investments together, I knew Infinitas would bring the right perspective, resources, and international vision to help Saint Sass scale. As an entrepreneur, I was also drawn to the Founders, who combine creative vision with operational sharpness. Supporting them alongside Infinitas Capital is a commitment to scaling a brand with cultural relevance and global potential.”
Read the orginal article: https://www.eu-startups.com/2025/07/with-fans-like-madonna-and-kendall-jenner-german-fashion-brand-saint-sass-raises-e4-2-million-for-global-push/
