Didomi, a French Global Data Privacy Solutions provider, announced today a €61 million raise along with its acquisition of Sourcepoint, a data privacy technology company with strong publisher market share and over 200 global enterprise customers.
The deal unites the two innovators in privacy technology, combining global talent, complementary solutions, and expertise across privacy and consent use cases, supported by Marlin Equity Partners, which completed a majority investment in Didomi earlier this year to build the next enterprise privacy category leader.
“The marketing and advertising landscape continues to evolve with privacy at the forefront and with the growing influence of AI,” explains Romain Gauthier, CEO and Founder of Didomi. “Didomi and Sourcepoint are perfectly aligned around a mission to create the most advanced privacy infrastructure aimed at helping businesses confidently balance user trust, regulatory compliance, and performance outcomes.
“We want to redefine privacy as a strategic growth-lever, including deeply understanding the value exchange between businesses and their customers, while helping them seamlessly navigate this new landscape defined by AI and hyper-personalisation,” he added.
Founded in 2017, Didomi helps organisations collect, store, and leverage user choices across multiple channels, increasing precision in marketing and advertising operations, and building trust through transparent data practices.
Through their software platform and support services, Didomi enables large corporations to optimise the collection and activation of user data, monitor vendor and tracker activity, reduce compliance risk with regard to global regulations, and engage their users with personalised, privacy-first experiences. Active in 35 countries, Didomi supports over 1,500 clients across various sectors, in building revenue-driving operations based on user choice data.
Founded in 2015 in New York City, Sourcepoint is a practical privacy platform used by over 200 enterprise customers and notable brands, including Axel Springer, Autotrader, and Ancestry. Supporting over 30 billion consumer touch points per month, Sourcepoint reportedly offers enterprise-grade privacy automation for complex, dynamic compliance challenges.
“We are excited to be part of the Didomi team,” said Ben Barokas, Co-founder and CEO of Sourcepoint. “We began our journey in 2015 with the goal to help the world’s most influential brands to turn privacy compliance into a catalyst for better business outcomes. Together, we can have an even bigger impact on how businesses collect, govern, and activate first-party data, while also staying ahead of the curve when it comes to AI or whatever comes next.”
Together, Didomi and Sourcepoint aim to become the authority on privacy-respecting data collection, data utilisation, and attribution across all digital platforms and channels. By aligning server-side innovations that increase return on marketing and ad spend with cutting-edge user consent and preference tools, the combined company will help its publisher and advertiser customers fuel smarter data strategies.
“As privacy regulations become increasingly complex worldwide, enterprise companies need more than just powerful technology,” explains Brian Kane, Co-founder and Chief Operating Officer of Sourcepoint. “They need a partner that combines enterprise-grade solutions with world-class service. That’s exactly what we’re building together with Didomi, with a focus on helping our customers not just adapt, but lead.”
Didomi and Sourcepoint also intend to explore how to deliver highly personalised experiences in the context of the AI transformation of their customer and user journeys.
They will look to adapt their products to support the growing concern among businesses and brands about losing the ability to collect and transact on consumer data and the changing landscape of established channels including search and targeted advertising.
Helping businesses better educate consumers on the value exchange around AI will also be a key priority.
Nial Ferguson, Managing Director (Europe) at Sourcepoint, reflects on the impact of this deal on the UK market: “I am very proud of what the Sourcepoint team has built in the UK and across Europe. Everything we do has been focused on helping our clients navigate the complexities of data protection and consent management, and I am hugely excited to be continuing this mission alongside the impressive team at Didomi. I have no doubt that our combined belief in the importance of cutting-edge technology surrounded by exceptional client support will remain the winning formula.”
The Sourcepoint deal comes on the heels of Didomi’s April acquisition of server-side tracking infrastructure company Addingwell, which will now be part of the service offering for both Didomi and Sourcepoint customers.
Read the orginal article: https://www.eu-startups.com/2025/07/paris-based-didomi-acquires-sourcepoint-and-raises-e61-million-to-enhance-privacy-tech-offering/
