In today’s hyper-competitive business environment, sales teams are under constant pressure to increase revenue while controlling costs. Sales automation has emerged as a powerful solution, especially as AI reshapes how sales operations are run.
What once required hours of manual research, cold outreach, and persistent follow-up can now be completed in minutes. From identifying promising leads to crafting personalised messages and optimising timing, AI tools are helping sales teams work smarter, not harder. According to the McKinsey Global Institute, around one-third of sales and sales operations tasks can already be automated using existing technology.
However, effective automation doesn’t happen with a simple plug-and-play approach. It requires thoughtful design centred around human workflows, seamless integration with existing processes, and a phased implementation strategy. With that in mind, we have curated this list of 10 promising startups founded after 2023 that are helping sales teams blend AI capabilities with human expertise to boost results.
Donna: It is an AI-based assistant that enables sales professionals to focus on selling. Headquartered in Ghent, they offer a smart AI assistant that supports professionals before, during, and after client meetings. It also handles logging meetings, updating the CRM, and even preparing follow-up emails. This seamless integration reduces administrative overhead and streamlines the entire sales process.
Users report up to 75% less admin time, smoother CRM adoption, and higher overall sales efficiency. Since its founding in 2023, the startups have caught the attention of investors, securing €1.5 million in funding.
Genesy AI: Barcelona-based startup Genesy AI is reshaping B2B lead generation with its AI-powered platform that streamlines and automates sales outreach. The standout feature is Genesys AI Sales Agent, which autonomously engages leads, qualifies them, and books meetings, reducing manual effort for sales teams.
The startup’s momentum hasn’t gone unnoticed: it recently secured €5.45 million in funding to accelerate growth and enhance its proprietary technology. Founded in 2023, the startup aims to be the go-to solution for sales teams seeking to replace fragmented tools with a single, unified management platform.
KomboAI: Launched in 2023 in Barcelona, KomboAI aims to tackle the everyday frustrations salespeople face with inefficient and fleeting customer interactions. In a sales environment saturated with mass emails and shallow communication, the startup shifts the focus toward meaningful engagement. It helps sales teams build better habits by applying proven sales methodologies.
KomboAI’s platform is designed to cut through the noise, eliminate repetitive outreach, and prioritise productive conversations that drive real results. The startup has raised €700k to strengthen the connection between sellers and buyers, emphasising a more personal and human approach.
Rauda AI: This startup enhances customer service efficiency and satisfaction through automation and real-time support for customer teams. The solution includes AI-driven tools that automate customer requests, provide instant and accurate responses, and integrate seamlessly with existing CRM systems. These tools allow businesses to handle a large number of customer requests simultaneously.
Launched in Madrid in 2023, Rauda is currently backed by €820k in funding and is quickly becoming a go-to solution for customer service operations by streamlining complex tasks and significantly improving the user experience.
Salesforge: Headquartered in Tallinn, Salesforge is an all-in-one platform designed to help sales teams maximise their chances of hitting revenue targets. The startup challenges traditional sales models by replacing large, volume-driven teams with a smarter, programmatic approach. It tackles two of the biggest bottlenecks in outbound sales: poor email deliverability and the challenge of personalising outreach at scale.
By integrating AI and machine learning, Salesforge allows teams to adapt their messaging, timing, and targeting in real-time, based on live data. This dynamic capability streamlines workflows and consolidates multiple sales functions into a single, efficient system. Founded in 2023, Salesforge has already secured €425k in funding to make sales operations more effective allegedly.
Solda.AI: Founded in 2023, this telesales startup offers an AI-powered platform for automated sales communication across voice, text, email, and chat. They claim to be the first to develop fully autonomous AI voice agents capable of managing and closing sales from start to end, as their technology enables real-time, natural-sounding interactions that adapt to each context and behaviour of each conversation.
Founded in 2023 in Berlin, the startup has already integrated its AI voice agents into the telesales operations of over 20 enterprises. This strong adoption has led to impressive results, helping the startup raise €5 million to further improve and expand its solution for sales interactions.
TAMTAM: This Paris-based startup offers a sales intelligence platform designed to assist sales teams working on complex deals and improve their performance by automating and enhancing the early stages of the sales cycle. The tool maps the situation for better decision-making and builds effective outreach plans based on precise and value-driven insights.
TAMTAM uses AI to identify high-potential prospects, map out decision-makers, and extract detailed insights from fragmented public data (like annual reports, interviews, and websites) as well as from internal CRM tools. Since its founding in 2023, the startup has successfully obtained €3 million to expand its reach and help close bigger deals more efficiently.
telli: Founded in 2024, telli aims to redefine how humans and AI collaborate in phone-based customer interactions. Based in Berlin, the startup offers an AI call automation platform that helps B2C businesses manage high-volume customer requests by using intelligent voice agents. These agents can book appointments, suggest products, qualify leads, and work in real-time alongside human teams, even boosting conversion rates while reducing manual workload.
telli tackles the core challenge of scaling voice automation with seamless integration into business processes. In just a few months, the startup has processed nearly a million calls with a small team and achieved rapid revenue growth. Backed by €3.1 million in pre-seed funding telli is expanding across industries.
Trigify.io: Operating in the business development and sales automation market, this London-based startup leverages AI to streamline and enhance sales processes. Trigify’s core product is an AI-powered sales assistant that monitors data points, conducts research and generates relevant sales triggers to optimise outreach efforts. The platform offers features such as identifying companies hiring for specific roles, tracking funding rounds, and locating potential clients by job title and location.
By automating repetitive tasks and providing actionable insights, Trigify.io helps businesses reduce the need for large sales teams. Founded in 2023, it has brought in €1.1 million in investment.
ZELIQ: Founded in 2023 in Paris, ZELIQ provides an all-in-one AI-powered sales platform designed to streamline and simplify the B2B sales process. Instead of relying on multiple disconnected tools for prospecting, outreach, lead management, and closing deals, ZELIQ centralises the entire sales stack into a single platform, making sales operations more efficient and less time-consuming.
Launched by Dorian Ciavarella and Guillaume Cruz, the startup has raised €14.2 million to support not only sales professionals but also marketers and solo entrepreneurs, providing a flexible, data-rich platform that helps teams close deals faster.
By the way: If you’re a corporate or investor looking for exciting startups in a specific market for a potential investment or acquisition, check out our Startup Sourcing Service!
Read the orginal article: https://www.eu-startups.com/2025/07/ai-meets-sales-10-european-startups-helping-you-optimise-your-sales-process/
