Pimloc, an AI video privacy and analytics company, has raised €4.2 million to accelerate its global expansion as demand surges for privacy-first video and data intelligence.
The strategic investment was led by Amadeus Capital Partners and Edge Ventures with Zetta Venture Partners, MD One, and Symvan Capital.
“This is a pivotal moment for Pimloc,” said Simon Randall, CEO of Pimloc. “We’re scaling rapidly into new sectors, regions, and multimodal workflows, and this investment is a strong endorsement of the platform we’ve built and the category we’re defining. Each investor brings strategic insight – whether in AI, industry-specific domains, or international expansion – that goes well beyond capital. Their backing strengthens our ability to grow thoughtfully, unlock new high-impact use cases, and deliver the infrastructure the world needs for privacy-first AI.”
Founded in 2017, Pimloc’s multimedia AI redaction, privacy and intelligence platform aims to unlock commercial and societal value from large-scale video, audio and text – all while “protecting people’s freedoms“.
Secure Redact, a proprietary DeepTech AI platform developed by Pimloc’s specialist in-house AI and systems engineering teams, has been built for real-world multi-modal data – including CCTV, Body-Worn Cameras and Dash Cameras. Delivered directly through SaaS and APIs – and through specialist platform ecosystem partners.
“As AI matures, trust, control, and accountability become paramount,” said Nick Kingsbury, Partner at Amadeus Capital Partners. “Pimloc has built a platform that’s both technically sophisticated and commercially proven, with strong momentum across sectors and regions. We’re excited to back their global growth as Secure Redact becomes foundational infrastructure for privacy-first video intelligence.”
Video is now the dominant – and most sensitive – form of data, and organisations must navigate increasingly complex demands around its transparency, compliance, and security.
The global surveillance market reached €62.9 billion in 2024, with video analytics projected to grow to €80.6 billion by 2034. In the U.S., FOIA requests hit a record 1.5 million last year, while across Europe, rising cybersecurity concerns are intensifying scrutiny over how visual data is captured, stored, and shared.
Pimloc is scaling to meet that demand, with over 120% year-on-year growth in adoption of its Secure Redact SaaS platform, which leverages AI to automatically detect and anonymise sensitive content in video, audio, screens, and imagery.
Secure Redact is reportedly already trusted across law enforcement, healthcare, education, insurance, transport, and retail sectors via SaaS, APIs and private cloud deployments, to meet rising privacy, transparency, and compliance demands at scale. Built entirely in-house, the platform has already anonymised nearly half a billion instances of personally identifiable information (PII).
That trust is also fueling a solid channel partner network, with strong integrations already in place with Microsoft, Eagle Eye Networks, Milestone Systems, Rhombus Systems and more.
“Edge Investments is very pleased to co-lead Pimloc’s latest investment round as the company enters a pivotal phase of global expansion,” said Hugo Sunnucks, Investment Manager at Edge Investments. “Under Simon Randall’s leadership, Pimloc has built an outstanding platform that enables large-scale, highly accurate video redaction, a capability that is becoming increasingly vital across a wide variety of sectors. Their pace of innovation, combined with a clear and urgent mission, is transforming how organisations handle sensitive visual data in a privacy-first world.”
In one deployment, an infrastructure organisation used Secure Redact to process more than 1 million images, transforming how they meet internal privacy protocols. In another, users reportedly cut redaction time from over 8 hours to just 30 minutes, accelerating compliance in modern, high-volume video workflows.
Recent enhancements, like intelligent screen redaction, highlight Pimloc’s continued investment in expanding the platform’s real-world capabilities in lockstep with customer needs.
The company will scale its presence across privacy-critical sectors – from healthcare and public safety to insurance, education, and transportation – while deepening ecosystem integrations and advancing into high-growth use cases such as screen redaction, creative content compliance, and fintech workflows.
Read the orginal article: https://www.eu-startups.com/2025/07/london-based-pimloc-raises-e4-2-million-for-ai-video-privacy-in-digital-age/
