Ovido, a Helsinki-based startup focused on supply chain and product data automation, has secured €2.4 million in seed funding. The round was led by Lifeline Ventures and Kvanted, with participation from Illusian and support by Business Finland. The company provides an AI-powered platform that helps manufacturers and suppliers manage regulatory compliance, product traceability, and sustainability data—an increasingly complex task under evolving EU regulations like the Digital Product Passport (DPP) and Ecodesign for Sustainable Products Regulation (ESPR). The funding will be used to advance product development and support expansion across Europe, starting with the textile industry. Ovido’s tools aim to replace fragmented, manual data processes by enabling structured information exchange throughout the supply chain.
Ovido addresses a critical gap in supply chain data management: while most fashion and textile companies collect data to meet regulations, efforts are often fragmented and brand-driven. Manufacturers still rely on outdated, manual methods, using tools like PDFs, Excels, and legacy ERP systems, that can’t keep up with today’s rising data requirements. Ovido solves this by offering an affordable, and user-friendly AI-powered platform accessible even to companies with minimal digital capabilities.
The platform allows businesses to easily collect, manage, and share product data related to traceability, sustainability, and bills of materials, helping them stay compliant and strengthen supply chain relationships. Companies can request the data they need directly from suppliers without sign-ups or costly onboarding. With automated data management across the entire value chain, Ovido gives SMEs access to enterprise-grade insights.
With increasing data requirements driven by EU regulations like the Ecodesign for Sustainable Products Regulation (ESPR), manufacturers must now provide detailed, product-level information on sustainability, safety, and recyclability, often sourced from their entire supply chain. Ovido simplifies these compliance challenges by automating data collection and centralizing regulatory processes. Its built-in reporting tools allow companies of all sizes across the value chain to easily share key data with stakeholders like retailers, brands, or regulators, and generate custom technical data sheets tailored to meet client requirements.
“We started Ovido because manufacturers need a smarter, simpler way to deal with rising compliance demands,” said Suvi Haimi, CEO and Co-Founder of Ovido. “Regulations are becoming more complex, but the tools haven’t kept up. Ovido replaces scattered, manual processes with a centralized system that directly supports day-to-day work.”
The company is already serving global brands such as North Sails, smaller brands like Papu Design, suppliers and manufacturers, such as Singtex and Filati Di.Vè. With features such as smart supplier inquiries, a DPP builder, and AI-powered document parsing, Ovido is designed to help companies turn regulatory obligations into a foundation for digital transformation.
“Regulatory compliance is just the starting point,” added Antti Toponen, Co-Founder of Ovido. “Once product data is structured and centralized, it becomes a real advantage – driving sustainability, transparency, supplier performance, and ultimately, greater profitability. We believe high-quality product data should be a standard tool for every manufacturer, not just the biggest players with custom systems.”
Ovido will use the new funding to grow its team, enhance product functionality, and expand its presence in other verticals such as packaging and consumer goods. First steps in the chemical sector have been taken together with Kiilto and Ovido is helping them in automated data collection from the supply chain.
“We’re excited to support the team at Ovido in their mission to revolutionize supply chain data management. They’re strong founders with a good grasp of both the regulatory landscape and what manufacturers actually need. With the right product and sharp execution, they’re in a great position to help companies turn complex requirements into a competitive advantage,” says Illusian’s Ilkka Paananen, CEO and co-founder of Supercell.
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Read the orginal article: https://arcticstartup.com/ovido-raises-e2-4m-seed/
