A report of the strategic consultancy firm points out that 47% of investors acquired ETFs that have digital money as underlying.
State of Crypto 2025 Report (press release) published a survey’s results that Capgemini and Data Driven Consulting Group carried on between 18 March, Tuesday, and 10 April, Thursday. The pool involved 7205 respondents in United States, the United Kingdom, France, Singapore, and since this year also Italy and Australia (1200 people per country). Data for the latter nations are only available for 2025, while for the other nations comparisons to 2024 are available.
The survey highlights that 24 % of respondents in the UK said they invested in cryptocurrencies (18% in 2024). In France, 21 % of respondents said they owned cryptocurrencies (18%); Singapore had the highest ownership rate, at 28% in 2025 (26%). Italy had an ownership rate of 19% and Australia 22%.
After a period of modest growth following the digital money market downturn in 2022, cryptocurrency ownership increased in all geographic areas analysed over the past year. France and the United Kingdom created a more favourable regulatory environment for digital assets in Europe with the introduction of the EU’s Markets in Crypto-Assets (MiCA) over the past two years.
Although the Italian market has not yet reached the scale of other countries, significant potential is emerging. Indeed, the data collected in Italy show a mature and evolving market: 34% of investors are women, the highest percentage among the six countries analysed; 66% of crypto owners are over 34 years old (vs. 59% of the global average); 47% invest through ETFs and regulated instruments (vs. 17% globally); and 50 % adopt long-term strategies (vs. 38% active trading).
Italy stands out for its compliance-oriented approach and responsible adoption, in line with the expectations of the European MiCA framework. Unlike markets still dominated by speculative dynamics, our country favours structured investments and long-term visions.
Claudio Bedino, Capgemini Europe Head of Consumer Growth, said: “For those who, like us, work in the sector every day, the data that have emerged represent a clear signal: Italy offers a concrete space to build, educate and innovate. The potential is real, but it must be cultivated with competence and responsibility. We are convinced that the country can establish itself as a European reference for a sustainable and conscious adoption of digital finance. Our commitment is to be there, with an approach rooted in the territory, compliant with the rules and oriented to a long-term vision.”
Valeria Portale, the head of Milan Polytechnic University Blockchain & Web3 Observatory, added: “The high percentage of women among crypto investors in Italy is a valuable indicator. It is a sign of an ecosystem that is evolving, broadening its base and integrating criteria of inclusion, financial education and technological adoption. This figure, combined with the increasing use of regulated instruments and a clear propensity toward long-term investments, gives us a picture of a market that, while not yet mass market, shows characteristics of maturity that are difficult to find elsewhere. It is fertile ground that deserves to be enhanced and accompanied on the path of consolidation and growth.”
Italian MP Giulio Centemero, part of the Italian Parliament’s Finance Commission, pointed out: “A clear, stable and forward-looking regulatory environment is necessary for generating the innovation’s widespread value. Italy can position itself as a European reference for safe, transparent and accessible digital finance. This report shows that our economic and cultural fabric is ready. Italians are investing critically, using regulated instruments and showing a growing sense of financial responsibility. Now is the time to transform this potential into effective public policies capable of attracting capital, stimulating growth and ensuring protection”.
