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Home GREEN

British startup Treefera secures €26.2 million to meet demand for supply chain transparency

EU Startupsby EU Startups
June 3, 2025
Reading Time: 3 mins read
in GREEN, UK&IRELAND, VENTURE CAPITAL
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London-based Treefera, an AI-enabled data fabric for supply chain resilience, today announced that it has raised €26.2 million in Series B funding to drive product development and expansion across North America, APAC and Europe.

Led by Notion Capital with follow-on from AlbionVC, Triple Point and Twin Path Ventures – and Endeit Capital joining the round imminently – this funding comes less than a year after Treefera’s Series A.

“Our world runs on nature-based commodities, yet information on the physical source of these assets remains largely invisible to the systems that depend on them,” said Jonathan Horn, Founder and CEO of Treefera. “Data informs the flow of capital, and at Treefera we equip enterprises with the clarity to strengthen supply chain resilience, secure future revenue, and scale the upside of regenerative practices. With defensible real-time insights on commodities, ingredients and carbon from the first-mile, businesses can not only have clearer sightlines into sourcing, but mitigate risk and ensure compliance. This backing led by Notion Capital enables us to accelerate our mission globally for the benefit of business and planet.”

Caroline Grey, CRO and Co-founder of Treefera shared with EU-Startups: “Securing our £30 million Series B so soon after our Series A reflects the growing urgency – and opportunity – around building more resilient, intelligent supply chains. What resonated most with investors is our ability to solve a fundamental enterprise challenge: the lack of visibility and control in the first-mile of global supply chains. That blind spot can undermine everything from revenue forecasting to operational efficiency and risk management.”

Founded in 2022, Treefera is an AI-enabled data fabric transforming first-mile supply chain visibility. By analysing both spatial and temporal data in near real time, Treefera reportedly deliver delivers sourcing, risk, and compliance insights with unmatched speed and precision.

Their proprietary platform synthesises complex datasets into defensible, plot-level insights – mitigating operational and environmental risks, improving efficiency, and strengthening continuity across complex global supply chains.

Unlike traditional systems, Treefera says their adaptive AI identifies what’s actionable and material – reducing noise, minimising compute, and maximising competitive advantage. This results in supply chains that are more resilient, more regenerative, and better equipped to thrive in a changing world.

“Treefera’s team has built a category-defining platform at the intersection of AI, data, and supply chain transparency,” said Patrick Norris, General Partner at Notion Capital. “In less than a year, Treefera has established itself as the trusted partner for enterprises navigating supply chain risks and carbon obligations. We are thrilled to be leading this round and support their vision to make resilient, decarbonised supply chains the global standard, underpinned by an approach that champions efficiency without compromise.”

As environmental volatility and regulatory pressures accelerate, the first-mile – where commodities and ingredients are sourced – has become a critical point of exposure for global supply chains.

According to data provided by Treefera, over 60% of supply chain risks and costs originate in these places, yet they are often the least transparent and least understood. Treefera’s data fabric looks to bring visibility to this first-mile – synthesising high-resolution satellite imagery, adaptive AI, and financial-grade risk modeling to transform fragmented, hard-to-access data into real-time, actionable intelligence.

The new funding will support Treefera as it deepens its AI-driven capabilities and data offerings, while broadening expansion into North America, APAC and Europe.

Planned developments include real-time commodity tracking, enhanced geospatial analytics, and regulatory compliance automation – reinforcing the platform’s value for enterprises seeking more predictable revenue streams amid growing environmental, regulatory, and supply chain volatility.

“What makes Treefera exceptional is their ability to translate massive supply chain datasets into actionable climate insights. Their unique methodology aligns strongly with our investment focus on climate tech, and we’re proud to partner with them in their mission to provide enterprises with AI-powered supply chain transparency and decarbonisation solutions,” added Sara Resvik, Partner at Endeit Capital. 

Treefera’s technology has already supported enterprises across energy, pharmaceutical, insurance, agriculture, and forestry industries, as well as global professional services.

Since raising €10.4 million in its Series A raise and €1.9 million in pre-Seed funding, its raised funds will drive go-to-market acceleration and deepen its first-mile insights, risk and compliance capabilities.

“We are seeing that what is driving such accelerated adoption is the enterprise need to operate smarter and with more certainty. The speed at which we’ve been able to onboard partners – and deliver measurable value across sectors like agriculture, finance, and energy – gave investors conviction that we’re building both a category-defining product and a commercially scalable business,” added Grey.

Read the orginal article: https://www.eu-startups.com/2025/06/british-startup-treefera-secures-e26-2-million-to-meet-demand-for-supply-chain-transparency/

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