Danish FinTech startup Groundley has successfully closed a €970K Seed funding round to accelerate its mission of transforming financial insight and sustainability tracking across large enterprises.
The round includes a loan from EIFO (The Danish Export and Investment Fund) and equity backing from both new and existing angel investors, including Christian Dideriksen. The investment places the startup’s valuation at €4.6 million.
“The team behind Groundley is building what we see as a revolutionary AI engine for smart finance,” said Christian Dideriksen, Investor and Financial Adviser at Dideriksen & Company.
Founded in 2023, Groundley was established by Ahmad Sabah, Jeppe Jørgensen, and Mads Zeidler. The startup has developed an AI-powered platform that helps finance departments of large companies unlock granular insights into external spending, track emissions, and discover cost-saving opportunities across a complex web of Enterprise Resource Planning (ERP) systems, countries, legal entities, and languages.
What sets Groundley apart is its ability to integrate seamlessly with any ERP system – regardless of age or configuration – and to extract line-by-line data from invoices, categorise that data under GHG emission categories, and automatically calculate a company’s carbon footprint.
It combines this with real-time spend and emissions dashboards, giving users immediate insight and control over sustainability and financial performance.
Already deployed by major firms, including one of Denmark’s largest shipping companies, the solution has begun proving its worth in practice. Groundley’s tools address a limitation in conventional ERP systems, which often lack the depth needed to understand exactly what businesses are spending their money on.
With its three-part solution – Spend Cube for Sourcing, Emission Data for Sustainability, and Invoice Check for Accounting – Groundley targets pain points across procurement, sustainability compliance, and financial accuracy.
The platform aims to help manufacturers and other large enterprises streamline operations, identify procurement efficiencies, and reduce accounting errors, all while contributing to their ESG goals.
According to Groundley’s internal data, clients can potentially achieve a 2% cost saving, a 0.5 FTE reduction in workload, and a full elimination of invoice-related accounting discrepancies.
Groundley also makes a strong case for practicality and ease of implementation.
“We handle every ERP system – no matter how many you use or how old they are – as long as the invoice data is accessible. We ensure everything is read correctly, the numbers add up, and the process runs automatically going forward,” the team at Groundley said.
With the new capital, Groundley will look to scale its operations, enhance its AI capabilities, and expand its reach within the European enterprise landscape.
Read the orginal article: https://www.eu-startups.com/2025/05/copenhagen-based-fintech-startup-groundley-secures-e970k-to-build-smarter-finance-engines-with-ai-magic/
