Amsterdam-based Duna, a startup addressing business identity with a platform that combines regulatory compliance with user experience, has announced its €10.7 million Seed round in order to accelerate product development and expand its network across Europe and beyond.
The funding round was led by Index Ventures, with participation from Puzzle Ventures and investors including Frank Slootman (former CEO, Snowflake), Mariette Swart (CRCO, Adyen), David Singleton (former CTO, Stripe), Akshay Kothari (Founder, Notion), Ethan Tandowsky (CFO, Adyen), Alexandre Prot (Founder, Qonto), Claire Hughes Johnson (COO, Stripe), Adriaan Mol (founder, Mollie), Frederick Reynolds (CRCO, FIS), and several other C-level or founding team members from companies including Goldman Sachs, Vercel, Remote, Alan, Pigment, Personio, Anthropic, Wis and Stripe.
“Identity remains one of the internet’s largest unsolved problems,” says Duco van Lanschot, Duna’s founder. “In 1993, The New Yorker published an iconic cartoon featuring two dogs. One sits in front of a computer, saying to the other: On the Internet, nobody knows you’re a dog. Ever since, little has changed. Identity remains tied to legacy systems resulting in billions lost to fraud, friction, and fines. We built Duna to fix that.”
Founded in 2023 by David Schreiber and Duco van Lanschot, Duna brings FinTech and identity experience to the table. Both Co-founders were early Stripe employees and previously held executive roles at Trade Republic Bank and Fourthline. The team also includes engineers and product leaders from Stripe, Adyen, Spotify and Airbnb.
Duna’s platform is already used by Plaid, Bol, Moss, Sequra and Brand New Day Bank.
Duna’s current offering helps enterprises verify business customers with onboarding and embedded compliance. Enterprise clients have reportedly seen onboarding conversion rise by around 38% within six months. More than just a know-your-customer (KYC) tool, Duna’s long-term ambition is to build a global network for shareable business identity, likening it to a “digital passport” for companies that will enable instant, secure verification.
“Business onboarding used to be a cost centre for Plaid. Now, it’s a revenue driver thanks to Duna’s intuitive onboarding flows, compliance automation, and high-end UX”, said Zak Lambert, Plaid’s VP EMEA.
“In a fast-moving AI landscape, we generate flawless images without a camera and draft legal arguments without a day in law school. Yet when it comes to business identity, we’re still stuck in the era of spreadsheets. Duna helps businesses drive historically paper-heavy compliance analysis without requiring manual work”, said David Schreiber, Duna’s Co-founder. “We’re building a future where businesses do have digital passports – so businesses can identify themselves instantly, securely, and universally.”
Adding further weight to Duna’s roadmap is the presence of Adyen’s Co-founder and CEO Pieter van der Does as an advisor. “There are many similarities between the level of complexity Duna set out to solve and what motivated us when starting Adyen”, he said.
Index Ventures Partner Jan Hammer praised the calibre of Duna’s team: “Duna has an exceptional team with talent from the likes of Adyen, Stripe and Spotify. We’re thrilled to partner with David and Duco as they not only re-imagine business onboarding but also pursue their vision to become the global identity network. We know they’re poised to redefine an industry long overdue for change.”
A third of the company is held by the Duna Foundation, a non-profit aligned with the company’s mission and values. “A non-profit is one of our largest owners because building something meaningful equals creating value for everyone: our customers, our team, our shareholders, and the world around us. As our business grows, so should our positive impact on the planet and its people. We believe the best companies serve more than just shareholders”, said Schreiber and van Lanschot.
Read the orginal article: https://www.eu-startups.com/2025/05/dutch-startup-duna-lands-e10-7-million-to-simplify-business-identity-with-backing-from-stripe-adyen-and-snowflake-execs/
