No Result
View All Result
  • Private Data
  • Membership options
  • Login
  • COUNTRY
    • ITALY
    • IBERIA
    • FRANCE
    • UK&IRELAND
    • BENELUX
    • DACH
    • SCANDINAVIA&BALTICS
  • PRIVATE EQUITY
  • VENTURE CAPITAL
  • PRIVATE DEBT
  • DISTRESSED ASSETS
  • REAL ESTATE
  • FINTECH
  • GREEN
  • PREMIUM
    • ItaHubHOT
      • ItaHub Legal
      • ItaHub Tax
      • ItaHub Trend
    • REPORT
    • INSIGHT VIEW
    • Private Data
Subscribe
  • COUNTRY
    • ITALY
    • IBERIA
    • FRANCE
    • UK&IRELAND
    • BENELUX
    • DACH
    • SCANDINAVIA&BALTICS
  • PRIVATE EQUITY
  • VENTURE CAPITAL
  • PRIVATE DEBT
  • DISTRESSED ASSETS
  • REAL ESTATE
  • FINTECH
  • GREEN
  • PREMIUM
    • ItaHubHOT
      • ItaHub Legal
      • ItaHub Tax
      • ItaHub Trend
    • REPORT
    • INSIGHT VIEW
    • Private Data
Home COUNTRY FRANCE

Untamed raises €11.6 million to revolutionise feline nutrition with “human-grade” quality

EU Startupsby EU Startups
April 8, 2025
Reading Time: 2 mins read
in FRANCE, UK&IRELAND, VENTURE CAPITAL
Share on FacebookShare on Twitter

London-based Untamed, a “pantry fresh, human-grade” cat food brand, today announces a Series B funding round of €11.6 million to continue to grow the brand’s offering and global reach.

The round’s investment was led by a new cap table member, New York-based Coefficient Capital, which has backed the likes of Nom Nom (sold to Mars in 2022), Zoe, Koro, Oatly, and Just Spices. French VC firm Five Seasons Ventures, which has invested in Butternut Box, Yfoods, Air-up and many others, contributed to the round, having backed Untamed at Series A stage. London-based Redrice also backed Untamed at Series A and returns with investment in the latest funding round. Redrice also backs Spacegoods and Winedrops, among others.

Marco Pacifici, Co-founder and CEO, says: “We are excited to have Coefficient Capital join us on our mission of bringing an ancestrally inspired diet to cats across the UK and beyond!”

Founded in 2019, Untamed is a direct-to-consumer subscription cat food brand that delivers “pantry fresh” food to 80,000 cats monthly across the UK. Untamed makes high-meat-content meals with human-grade ingredients.

Co-founders Ben Spicer, Lenny Cordell and Marco Pacifici started Untamed after personally experiencing the significance of an ancestrally inspired diet to a cat’s well-being. This meant focusing on whole meat, protein-rich meals.

The core beliefs being that cats were never truly tamed, that they haven’t changed much in the last few thousand years and neither has their preferred diet. Like their ancestors, or lions and tigers today, modern house cats are strict carnivores. Untamed makes food that cats go wild for and that allows them to thrive.

Since launch, Untamed has served over 50 million meals.

With approximately 12.5 million pet cats in the UK and 29% of all households having a cat, the market is significant and growing fast – according to Untamed. The company claims that this is largely driven by the premiumisation of pet food and the humanisation of pets in households.

Across the UK and EU, the cat food market is worth over €2.3 billion and €11.6 billion respectively, representing a huge opportunity for the company – as per figures provided to EU-Startups.

Andrew Goletka, Managing Partner, Coefficient Capital, says: “Untamed is redefining what it means to care for our pets — combining science, passion, and purpose in a way that truly resonates with today’s consumer. We’re excited to help scale their vision and build a category-defining brand in the years ahead.”

As part of the investment, Untamed gains a new board member, Coefficient Capital’s Andrew Goletka.

The company achieved B-Corp status in 2024 and donates 1% of its revenue to environmental causes through its 1% for the planet commitment.

– Advertisement –

Read the orginal article: https://www.eu-startups.com/2025/04/untamed-raises-e11-6-million-to-revolutionise-feline-nutrition-with-human-grade-quality/

Gateways to Italy

Gateways to Italy – Offer your services to funds and investors willing to explore opportunities in Italy. Become a partner!

Gateways to Italy – Offer your services to funds and investors willing to explore opportunities in Italy. Become a partner!

by Partner
June 6, 2023

Sign up to our newsletter

SIGN UP

Related Posts

FRANCE

What’s in the EU’s new strategy for startups and scaleups?

May 28, 2025
GREEN

London-based Applied Computing raises €10.7 million to bring AI to the energy industry

May 28, 2025
DACH

EU could pause AI Act rollout amid industry backlash: ‘It’s really toxic’

May 28, 2025

ItaHub

Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

November 4, 2024
Italy’s SMEs export toward 260 bn euros in 2025

Italy’s SMEs export toward 260 bn euros in 2025

September 9, 2024
With two months to go before the NPL Directive, in Italy the securitization rebus is still to be unraveled

With two months to go before the NPL Directive, in Italy the securitization rebus is still to be unraveled

April 23, 2024
EU’s AI Act, like previous rules on technology,  looks more defensive than investment-oriented

EU’s AI Act, like previous rules on technology, looks more defensive than investment-oriented

January 9, 2024

Co-sponsor

Premium

Funds vying for management consulting firm BIP, a CVC portfolio company. All deals in the sector

Funds vying for management consulting firm BIP, a CVC portfolio company. All deals in the sector

March 6, 2025
Private equity, Italy 2024 closes with 588 deals as for investments and divestments from 549 in 2023. Here is the new BeBeez’s report

Private equity, Italy 2024 closes with 588 deals as for investments and divestments from 549 in 2023. Here is the new BeBeez’s report

February 10, 2025
Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

Crypto-assets supervision rules in Italy, Banca d’Italia will supervise payment systems and Consob on market abuse

November 4, 2024
Venture capital investments top €1.3bn in 208 rounds as of Sep30  in Italy. They were €1.5 in all 2023. The new BeBeez Report

Venture capital investments top €1.3bn in 208 rounds as of Sep30 in Italy. They were €1.5 in all 2023. The new BeBeez Report

October 28, 2024
Next Post

UK holds first meeting of new AI Energy Council

UP Catalyst raises €18 million to advance the EU’s critical raw material production

EdiBeez srl

C.so Italia 22 - 20122 - Milano
C.F. | P.IVA 09375120962
Aut. Trib. Milano n. 102
del 3 aprile 2013

COUNTRY

Italy
Iberia
France
UK&Ireland
Benelux
DACH
Scandinavia&Baltics

CATEGORY

Private Equity
Venture Capital
Private Debt
Distressed Assets
Real Estate
Fintech
Green

PREMIUM

ItaHUB
Legal
Tax
Trend
Report
Insight view

WHO WE ARE

About Us
Media Partnerships
Contact

INFORMATION

Privacy Policy
Terms&Conditions
Cookie Police

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • COUNTRY
    • ITALY
    • IBERIA
    • FRANCE
    • UK&IRELAND
    • BENELUX
    • DACH
    • SCANDINAVIA&BALTICS
  • PRIVATE EQUITY
  • VENTURE CAPITAL
  • PRIVATE DEBT
  • DISTRESSED ASSETS
  • REAL ESTATE
  • FINTECH
  • GREEN
  • PREMIUM
    • ItaHub
      • ItaHub Legal
      • ItaHub Tax
      • ItaHub Trend
    • REPORT
    • INSIGHT VIEW
    • Private Data
Subscribe
  • Login
  • Cart