Tallinn-based Ultra has raised $12 million in funding, led by NOIA Capital‘s NOIA Digital Assets fund. This comes as the company undergoes a leadership change with Gus van Rijckevorsel taking the helm as CEO. With the new leadership in place, Ultra aims to disrupt the gaming industry by shifting the focus towards player-first, creator-driven platforms. The funding will be used for talent recruitment, platform expansion, and potential acquisitions. Ultra is positioning itself to challenge traditional gaming models, with plans to push the boundaries of player experience and ownership.
Ultra is a gaming platform that aims to shift the dynamics between players, creators, and developers. By integrating traditional gaming elements with emerging technologies, the platform seeks to improve user experience through more collaborative and accessible features. Ultra’s focus is on creating a space where players and creators have more control over their interactions, while challenging existing industry norms. The company’s goal is to reshape the gaming landscape by introducing new ways to engage with and contribute to the gaming world.
With this funding, Ultra is ready to expand and evolve. Plans are in place to recruit top talent, enhance its platform, and pursue strategic acquisitions to strengthen its core. Additionally, the company is preparing for an even larger fundraising round later this year, signaling a clear ambition to scale rapidly. With Gus van Rijckevorsel at the helm as CEO, the company is already reshaping its strategy to challenge traditional gaming norms. A seasoned entrepreneur with a track record of driving change, Van Rijckevorsel has made it clear that Ultra is here to disrupt an industry that has long been resistant to evolution.
“The gaming industry has been sitting on the sidelines for decades, too stubborn to change, too afraid to take a risk and think outside the box, and unable to reimagine what the future of gaming could look like,” said Gus van Rijckevorsel, CEO of Ultra. “Right now, no one in the gaming industry is happy so why isn’t anyone doing anything about it? We’re here to change that and build a powerhouse that developers, publishers, and players can’t ignore. Today’s fundraise is only just the beginning and this year, we have ambitious plans to break the mold of the traditional game development and distribution cycle and push the boundaries of player experience and ownership. Just as Netflix redefined media consumption, Ultra will transform the gaming industry.”
Ultra also recently appointed Maxime van Steenberghe as COO. With deep experience in consulting and entrepreneurship, Maxime’s expertise will be crucial as the company executes its ambitious plans for growth and innovation.
While the global gaming market continues to surge, Europe has been slow to embrace emerging technologies like digital assets. Ultra, however, is poised to bridge that gap with its cutting-edge platform that merges gaming and blockchain, offering a new model for player ownership and game distribution.
Muhammed Yesilhark, CIO of NOIA Capital, praised Ultra’s disruptive potential, noting, “Gus and his team have a clear vision for the future, backed by a strong tech foundation and a strategic roadmap that puts Ultra in a position to challenge legacy players. At NOIA Capital, we invest in companies that have the leadership and vision to redefine industries, and Ultra is exactly that.”
Ultra’s latest funding round marks the beginning of a new era for the company and the gaming industry as a whole. With a bold vision, strong leadership, and a clear roadmap, Ultra is determined to redefine what gaming can be, for players, developers, and publishers alike. The next chapter is already unfolding—one that promises to challenge the status quo and reshape the future of gaming.
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Read the orginal article: https://arcticstartup.com/ultra-raises-12-million/
