London-based Unravel, the AI-powered video commerce platform transforming travel discovery, has secured €6.3 million in Series A funding to enhance its AI capabilities to optimise video-commerce conversions and expand its team.
The round was led by Nauta Capital, a leading B2B software investor, with participation from Active Partners, Slingshot Ventures, and Olivier Bisserier (ex-CFO, Booking.com). They are joined by Antler, Nodes, Upscalers, Brook Bay Capital and The Players Fund.
“The way people discover travel has changed. They don’t sift through endless search results—they get inspired by creators who are exploring the world and sharing their experiences. Unravel bridges that gap, turning creator-shot videos into seamless, AI-powered booking experiences,” said Vijay Anand, CEO & Co-founder of Unravel.
Founded in 2020, Unravel is an AI-powered video commerce platform that enables banks, airlines, FinTechs, and telcos to turn creator-driven travel content into seamless transactions. The founding team has decades of experience building AI products for banks, telcos, insurers and airlines.
Modern travelers don’t start with search, they start with video. From Instagram Reels to TikTok, inspiration comes from creators showcasing real experiences. Unravel aims to make these moments bookable and enjoyable using AI.
The platform reportedly partners with some of the world’s most influential travel creators, curating authentic, high-quality video content that sparks wanderlust at scale. Whether it’s a luxury overwater villa in the Maldives or a hidden street food market in Bangkok, Unravel looks to transform video discovery into frictionless transactions – right inside a bank’s app, an airline’s loyalty programme, or a FinTech marketplace.
“As someone who has travelled throughout my life and my career, I’m well aware of the limitations of the discovery and booking process. By adding video and AI into that process, Unravel has created something which could be the future and presents a huge opportunity. I’m really excited to see how the company progresses on its journey!” said KL Rahul, Indian cricket star and Unravel investor via The Players Fund.
The platform is already powering banks, insurers, and telecom operators across Asia and the Middle East, with active expansion into Europe and the UK. According to figures provided by Unravel, customers have seen a 4x increase in daily active users and 10x increase in conversion on their applications.
“The rise of TikTok has had a massive influence on the way people experience content on mobile. That change has happened in parallel with banks, insurers and telcos adding travel to their list of perks or products offered to customers. Unravel has combined both of these market changes, with the addition of an AI booking assistant, to produce an incredibly popular white-label solution for customers looking to add new revenue streams. Now the team is looking to expand across Europe and all of us at Nauta are so excited to support that journey,” added Carles Ferrer, General Partner at Nauta.
With this investment, Unravel will enhance its AI capabilities to optimise video-commerce conversions and expand its London-based team, hiring talent in AI/ML, enterprise partnerships, and digital commerce. The company is actively recruiting from leading players in travel tech, banking, and AI-driven commerce to scale its impact globally.
“I’ve been advising the leadership team of Unravel for over a year now. I’ve seen their vision, their execution and I believe what they’re building is truly the future of travel. That’s why I’ve invested,” said Olivier Bisserier, Former CFO, Booking.com.
Read the orginal article: https://www.eu-startups.com/2025/04/tiktok-of-travel-unravel-raises-e6-3-million-to-innovate-travel-through-creator-driven-content/
