Hooked Foods, headquartered in Stockholm, has secured around €777K (SEK 8.4 million) in a strategic mix of equity financing, loans, and grants to accelerate its growth and introduce new products. The funds will be used to roll out a range of plant-based options, including Vegobitar Original, Vegobitar Kebab, Vegobitar Seafood Flavors, and Vegofilé Original, all designed to offer high protein content with clean, simple ingredients. These products will hit the market this month, reinforcing the company’s commitment to providing nutritious, sustainable alternatives in the food industry.
In addition to expanding its product line, Hooked Foods plans to leverage AI technology to streamline its operations in logistics, marketing, and sales, aiming for both operational efficiency and improved profitability. With a solid track record of increased turnover and strong growth potential, the company is positioning itself to strengthen its foothold in Sweden’s plant-based market and explore new opportunities for expansion.
Hooked Foods is committed to revolutionizing the plant-based food industry with a focus on creating nutritious, sustainable, and delicious vegan products. The company’s mission is simple: to offer the best and healthiest plant-based foods that not only meet but exceed consumer expectations. Hooked Foods prioritizes quality by using premium, plant-based ingredients and avoids unnecessary additives, ensuring each product is rich in protein, fiber, and essential minerals to support a balanced, active lifestyle.
Driven by a deep sense of responsibility for both health and the environment, Hooked Foods implements eco-friendly practices, sustainable production methods, and minimizes its environmental impact. Their commitment extends to using low-carbon production processes, short transport times, and environmentally conscious packaging. The company also aims to educate consumers on the importance of choosing plant-based proteins, given their significant benefits for the planet, including lower carbon emissions and reduced land use compared to animal proteins.
Hooked Foods is backed by the European Institute of Innovation & Technology (EIT), which supports their innovative approach to food production. Their products cater to individuals looking for wholesome, plant-based meals that are both tasty and nutritious, all while making a positive contribution to a more sustainable future.
Tom Johansson, the company’s founder, says, “With this funding round, we are taking a decisive step forward in our growth journey. Investments in AI are crucial to scaling quickly and cost-effectively to meet the growing demand for healthy, sustainable, and delicious plant-based products.”
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Read the orginal article: https://arcticstartup.com/hooked-foods-raises-funding/
