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Home GREEN

Estonia’s Bolt moves into Denmark’s taxi sector with Viggo takeover

Arctic Startupby Arctic Startup
March 24, 2025
Reading Time: 6 mins read
in GREEN, PRIVATE EQUITY, SCANDINAVIA&BALTICS
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Tallinn-based Bolt has acquired Viggo, Denmark’s top-performing electric taxi company, marking its entry into the country’s ride-hailing market. Viggo, which operates a fleet of over 300 electric vehicles and serves 450,000 users, will now be integrated into Bolt’s platform. The acquisition allows Bolt to expand beyond its existing e-bike rental service in Copenhagen and establish a stronger presence in Denmark’s regulated transport sector. With this move, Bolt aims to scale its taxi operations while maintaining Viggo’s focus on electric mobility and service quality. The company is also looking to collaborate with local fleet operators to further grow its service in the region.

Bolt is a European shared mobility platform operating in over 50 countries and 600 cities. The company offers a variety of transportation services, including taxis, electric scooter and bike rentals, and car rentals. With a customer base of over 200 million lifetime users and more than 4.5 million drivers on its platform, Bolt aims to provide sustainable and accessible alternatives to private car ownership. It is focused on promoting the transition to shared mobility through a wide range of services designed to cater to different transport needs.

Founded in 2019, Viggo is a Danish ride-hailing company known for its fully electric vehicle fleet. The company operates in Copenhagen and Aarhus, serving approximately 450,000 users with a fleet of 300+ electric cars. Viggo has built a strong reputation for providing high-quality service, sustainability, and a seamless user experience. Its mission is to contribute to the electrification of urban transport and offer a cleaner, greener alternative to traditional taxi services.

“We are not entering Denmark as a small player—we are acquiring the best-performing taxi company in the market. Viggo has set the standard for premium service, customer satisfaction, and a fully electric fleet, and we are excited to build on that success. By combining Viggo’s local expertise with Bolt’s technology and scale, we will offer riders a seamless, high-quality experience while creating better earning opportunities for drivers. We are committed to investing in Denmark for the long term—bringing more competition, innovation, and sustainable mobility solutions to cities across the country,” said Lars Speekenbrink, Regional General Manager Northern Europe at Bolt.


“Viggo was founded to provide a high-quality, sustainable taxi experience, and we are proud of what we have achieved. Joining Bolt allows us to scale our impact, benefiting both drivers and passengers with new technology, increased demand, and continued commitment to quality.” – Kenneth Herschel, CEO, Viggo.

Bolt has established a strong foothold in Denmark with its e-bike rental service, which has attracted hundreds of thousands of users. The addition of taxi services complements this offering, creating a seamless multi-modal transport ecosystem that allows customers to easily switch between e-bikes and electric taxis. This integration is expected to drive an immediate increase in demand for Viggo drivers. As Bolt continues to expand its presence in Denmark, the company is actively seeking licensed fleet operators to help scale its taxi service and further enhance its mobility offerings across the country.

“We see strong potential in Denmark and look forward to collaborating with fleet operators who want to grow their business with us. Our platform is designed to help partners scale efficiently, increase vehicle utilization, and maximize earnings while providing a seamless experience for riders,” added Lars Speekenbrink.

Bolt is committed to preserving the premium experience that Viggo drivers and customers have come to expect. As part of the acquisition, the company aims to facilitate a smooth transition for Viggo’s drivers by offering access to Bolt’s advanced technology, fair commission structures, and increased ride demand. Bolt will also uphold Viggo’s standards of high-quality, fully electric rides, ensuring a comfortable and sustainable experience for passengers. Additionally, the company plans to invest further in Denmark’s taxi sector, creating a more profitable platform for drivers while keeping services affordable and accessible to passengers. By leveraging its existing e-bike user base in Denmark, Bolt expects to generate immediate demand for its taxi services, providing a steady stream of rides for drivers.

Click here to read more IPO/M&A news.

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Read the orginal article: https://arcticstartup.com/bolt-acquires-viggo/

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