This week on the EU-Startups Podcast, we sit down with the inspiring Anna Alex, an entrepreneur, investor in sustainability and nature, and SPIEGEL bestselling author. Anna co-founded companies such as NALA Earth, Planetly, and Outfittery.
Her latest venture, NALA Earth, is pioneering the measurement of biodiversity and nature for companies, helping businesses better understand their environmental impact. Before launching NALA Earth, Anna founded Planetly, a leading carbon management solution, which she successfully scaled to 250 employees and over 350 customers in just three years before its acquisition by a US software company in 2021. She also co-founded Outfittery, now Europe’s top curated shopping company.
Beyond her entrepreneurial ventures, Anna is an active angel investor in the climate tech sector and serves on several boards, including the Vodafone Sustainability Board. She is also a member of the advisory council Young Digital Economy for the German Minister for Economics. Through her foundation, the Wild&Free Animal Fund, she supports organisations dedicated to combating livestock farming and preserving wildlife.
In this engaging conversation, we explore Anna’s journey through entrepreneurship, her deep connection to nature, and the misconceptions surrounding biodiversity in business. She highlights the need to recognise nature as a critical supplier for businesses, discusses the risks of neglecting environmental concerns, touches on the intersection of climate and nature tech, and much more.
Video version of episode 110:
Audio version of episode 110:
Key takeaways:
- Nature is a critical supplier for businesses.
- Misconceptions about nature lead to inaction in businesses.
- Translating scientific data into business language is essential.
- The Amazon rainforest is nearing a tipping point of deforestation.
- 50% of global GDP depends on intact nature.
- Sustainability should be a financial priority for companies.
- Greed is a significant threat to environmental preservation.
This podcast episode is brought to you by Scytale – making compliance super easy for startups, helping them get compliant and stay compliant with frameworks like SOC 2, ISO 27001, GDPR, NIS 2, HIPAA, PCI-DSS, and more, without breaking a sweat. Learn more here.
Read the orginal article: https://www.eu-startups.com/2025/03/eu-startups-podcast-episode-110-anna-alex-co-founder-of-nala-earth-planetly-and-outfittery/
