Cologne-based Buynomics, an innnovator in AI-powered pricing and revenue optimisation, has raised €27.5 million in Series B funding to support global expansion with a focus on North America, and enhance their Virtual Shoppers AI technology.
The round was led by Forestay Capital, with participation from Anais Ventures, VI Partners, and existing investors Insight Partners, Seedcamp, DvH Ventures, and Tomahawk Ventures.
“This is a defining moment for Buynomics,” said Dr Sebastian Baier, Co-founder and Managing Director of Buynomics. “This significant investment propels us into the next phase of our evolution, accelerating our expansion into North America and reinforcing our position as the go-to platform for revenue management and optimisation. With this funding, we are set up to scale effectively and continue to deliver value to our partners worldwide.”
Founded in 2018 Dr Ingo Reinhardt and Dr Sebastian Baier, Buynomics’ AI-driven Commercial OS is transforming how enterprises optimise pricing, promotions, and product portfolios by simulating the behaviour of real-shoppers with precision.
Trusted by industry leaders such as Danone, Unilever, L’Oréal and Vodafone in over 25 countries, the platform reportedly drives 2-4% gross profit increases while reducing analysis time by up to 80%.
This approach enables organisations to improve revenue, profitability, and market positioning in real-time across various channels, product portfolios, and geographies.
“We see immense potential in Buynomics’ AI technology to redefine commercial decision-making,” said Jonas Jeandupeux, Principal at Forestay Capital. “Their data-driven approach is already changing the mindset on how companies optimise revenue and pricing strategies.”
With this latest round of funding, Buynomics is set to achieve four key growth objectives:
- Accelerate global growth: Strengthen the team in Europe and expand into the U.S. and Asia.
- Expand AI capabilities: Enhance its prescriptive analytics and autonomous decision-making features.
- Broaden industry reach: Extend its footprint beyond Consumer Goods and Telco to
industries like Retail, Consumer Electronics, and Consumer Healthcare. - Enhance platform integrations: Seamlessly connect with supply chain, finance, and
market research ecosystems.
“With this investment, Buynomics is well-positioned to become a leading platform in end-to-end revenue optimisation,” said Max Wolff, Managing Director at Insight Partners. “We are thrilled to continue our support of Buynomics as they expand globally and unlock new opportunities across industries.”
Read the orginal article: https://www.eu-startups.com/2025/03/buynomics-secures-e27-5-million-for-its-virtual-shoppers-ai-technology/
