Strong start to the year is ‘sustaining momentum’ as demand for houses grows

An analysis of the latest market statistics by the analytics firm also revealed sustained high levels of supply (new instructions) and demand (SSTCs) throughout February, a trend that has persisted since the start of 2025. 

Meanwhile, houses – including detached, semi-detached, and terraced – are becoming increasingly popular. 

However, the demand to supply ratio for flats has almost flatlined.  

In terms of supply, there were over 286,000 new properties which came to market throughout January and February – the highest number for the last six years and 7.3% higher than the same period in 2024.  

YoY growth in supply has been seen across all price bands, with the strongest growth (9%) among £350k to £1m properties. Regionally, supply levels have risen across the UK with Yorkshire leading the way with 10.1% YoY growth.  

Outside this area, supply has increased most in the South and Midlands but is generally more subdued in the North.  

Demand volumes (sales agreed) are just under 210,000 for the year to date, again, continuing the trend of demand levels being higher than both 2023 and 2024.  

Currently, demand in 2025 is 14% higher than 2024 and is at the highest level seen since 2021 with strong growth across all UK regions. The biggest rises have been seen in the East Midlands (20.6%) and the East of England (18.6%).  

All price bands have seen an uplift in demand with the largest YoY growth in £350k-£1m (21%), followed by £200k-£350k (16%).  

Katy Billany, executive director of TwentyEA, said: “The bumper start to the year is sustaining momentum and with expectations of further rate cuts, consumer confidence remains high. 

“The upcoming stamp duty changes next month have likely motivated many buyers who are eager to finalise their purchases before the deadline, and once these adjustments take effect, we may see a small dampening of transactions levels. 

“New instruction prices have remained almost static in the last year but they have still risen by 26% since 2019. With the Spring selling season now approaching, it’s likely they will remain stable.”