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Home COUNTRY SCANDINAVIA&BALTICS

Finnish startup raises €2M to expand smart tennis tech into U.S. and Europe

Arctic Startupby Arctic Startup
March 18, 2025
Reading Time: 5 mins read
in SCANDINAVIA&BALTICS, VENTURE CAPITAL
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Zenniz, a Helsinki-based company specializing in smart tennis technology, has raised €2 million in a funding round led by Butterfly Ventures and Superhero Capital. Other investors include former ATP player Jarkko Nieminen and Janne Jormalainen, former president of the European Business Angels Network. The funding will support Zenniz’s expansion into the U.S. market and key European tennis regions. The company, which has reported strong early-year sales, is also introducing AI-powered analytics as part of its broader push into consumer-focused tennis solutions.

Zenniz specializes in smart tennis solutions. Its system integrates real-time data tracking, interactive training, and automated match management to enhance the playing experience for recreational, amateur, and professional players. Using advanced sensor technology and AI-driven analytics, Zenniz provides precise performance insights and a social engagement platform for the sport. The company operates in nearly 20 countries and is expanding into key tennis markets, including the U.S. and Europe.

“First and foremost, we warmly welcome our new venture capital investors, Butterfly Ventures. Currently there is strong momentum in sports technology and Butterfly’s expertise in hardware startups, U.S. markets and background in tennis makes this a perfect match. Tennis as a sport is evolving into a more modern direction and our comprehensive all-in-one solution is resonating positively with customers”, commented Zenniz CEO Eero Kuusi.

The recently completed funding round continues the company’s track record of attracting top-tier investors, including former ATP world No. 13 Jarkko Nieminen and former president of the European Business Angels Network Janne Jormalainen.

“We are super excited to partner with Zenniz as they roll out in Europe and now the U.S. I’ve been playing competitively since was 5 and can’t imagine the current tennis world without a Zenniz platform for recreational, amateur, collegiate, and professional players. The platform not only brings a long needed social element to the game, but also couples highly accurate play and stroke metrics; Zenniz is revolutionizing the game of tennis”, mentioned Tanya Horowitz, Partner, Butterfly Ventures.

Alongside strong early-year unit sales, Zenniz has launched its Zenniz AI analytics services to enhance the Zenniz experience of players worldwide. This launch marks a significant expansion of Zenniz’s business model into the consumer product segment.

Click to read more funding news.

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Read the orginal article: https://arcticstartup.com/zenniz-raises-e2m/

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