Valencia-based flowww, a software for optimising the daily operations of aesthetic medicine, healthcare and beauty businesses, has closed a €4 million funding round to scale its international expansion.
This first investment round for the company was led by Swanlaab Venture Factory and Bonsai Partners, with participation from Sabadell Venture Capital.
According to Natalia Villora, CEO of the company: “We are at a pivotal moment for the company, where our track record demonstrates that flowww effectively addresses key challenges in growing an aesthetic medicine, healthcare and beauty business. We are capable of driving direct profit margins with highly productivity and marketing-focused tools, providing the best vertical solution for the market.
“For this reason, and after years of being a profitable company funded by our own resources, we feel we have surrounded ourselves with the best partners to take an exponential leap into the global market and open new sectors focused on business growth with highly qualified support.”
flowww, founded in 2007 by entrepreneurs Natalia Villora and Germán Oltra, offers a vertical solution that enables aesthetic medicine, beauty and healthcare businesses to unify all their operations into a single platform, reportedly improving revenue by 40% and optimising profitability by 20%.
The software includes features such as an intelligent agenda, digital invoicing with electronic invoices, stock management, automated marketing and data analytics. Additionally, it provides specialised modules tailored to client needs, such as flowww WhatsApp, customised web applications and other tools that enhance commercial conversion and transactional efficiency through digital channels.
This centralisation of business operations, combined with the software’s scalability, is what flowww argues makes them a 360º solution for any professionalized business, from large multi-center chains to small clinics.
Currently, flowww operates in 17 countries and serves 3,500 clinics, having managed over 13 million appointments with an annual transaction volume exceeding €300 million. 9 out of the 10 largest beauty chains in Spain already work with flowww.
The company has a team of 70 professionals across its offices in Spain, Mexico and Brazil. With this first investment round, it seeks to expand into the European and Latin American markets through strategic partnerships with new partners, following the example of its collaboration with Odella in Mexico.
Verónica Trapa, General Partner at Swanlaab, commented: “At Swanlaab, we are committed to flowww in this new phase of expansion and consolidation. Its ability to convert large private healthcare chains into loyal clients demonstrates the great potential of its technology in the enterprise and mid-market segments. We believe this is the perfect moment to accelerate its growth in key markets such as Mexico, Spain, Italy and Latin America, as well as its strategic return to Brazil.
“Natalia’s vision and her focus on monetisation, customer success and data exploitation position flowww on the path of global leaders like Zenoti and Mindbody. We are convinced that with this round, flowww will become a key reference in the digital transformation of the aesthetic medicine, healthcare and beauty sectors.”
Martí Escursell, Managing Partner at Bonsai, added: “At Bonsai Partners, we share flowww’s vision and are excited to participate in this new phase alongside our partners Swanlaab and Sabadell. The combination of its innovative product and multidisciplinary team uniquely positions the company to continue capturing a global market with exceptional growth potential.
“Moreover, flowww is part of a select group of verticalised B2B software companies that successfully serve both enterprise and retail clients—something that, from our experience, represents a distinct competitive advantage.”
Read the orginal article: https://www.eu-startups.com/2025/03/flowww-gets-a-e4-million-boost-to-streamline-daily-operations-in-healthcare-and-beauty-sectors/
