Napo Secures £12m Series B Funding to Transform Pet Insurance

Napo, one of the UK’s fastest-growing pet insurers, has successfully closed its £12m Series B, bringing the total amount raised to date to approximately £30m. The round was led by Mercia Ventures, with participation from existing investors DN Capital, Companion Fund, MTech Capital, Helvetia Venture Fund, and others.

The funding will be used to further strengthen Napo’s AI and automation capabilities, drive market share growth, and attract exceptional talent to support the company’s continued expansion. These investments align with Napo’s commitment to sustainable growth and delivering innovative, comprehensive pet insurance solutions.

Launched in December 2021, Napo is a pet insurance business that goes beyond the basics. It offers ‘suuuper-comprehensive’ pet insurance that offers extras as standard that no other pet insurance include, such as dental cover and behavioural treatment. Named after JP’s beloved pup Napoleon, Napo is a six-star pet InsurTech company built by pet parents for pet parents, that offers enhanced educational and preventative support for our four-legged friends. 

Napo’s goal is to use insurance as a gateway into ‘all things pets,’ creating a one-stop, all-in-one service that fits seamlessly into pet owners’ everyday lives. Their mission? To give owners everything they need to keep their VIPs (Very Important Pets) happy and healthy.

Jean-Philippe Doumeng (JP), Co-founder and CEO at Napo commented:“Our approach isn’t about cutting corners or offering cheap policies that don’t cover what matters. By controlling the full value chain, we’ve achieved an NPS of 70+, standout Trustpilot reviews, and a seamless experience for pet parents. We’ve built Napo to offer comprehensive coverage that truly matters – whether it’s dental care, behavioural support, or quick and fair claims handling, ensuring pet parents can focus on what really counts – their pet’s well-being. This funding fuels our mission to revolutionise pet insurance with sustainability and quality at its core.”

Martijn Kleibergen, Investment Director at Mercia Ventures added: “Napo’s approach is exactly what the pet insurance sector needs – a blend of innovative technology, customer care, and long-term sustainability. We are thrilled to support a company redefining what pet insurance can offer for modern pet owners.”

Guy Ward Thomas, Partner at DN Capital said:“Napo has proven our thesis that pet insurance needed a new, higher standard for a fast-growing market. Napo has clearly demonstrated that exceptional execution and an innovative customer-focused proposition can drive tremendous growth and customer love”. 

Napo’s innovative approach to combining technology and compassionate customer care has earned industry recognition, including Insurer of the Year (Modern Claims Award) and Innovation and Rising Star (UK FinTech Awards). These awards highlight Napo’s success in delivering policies, leveraging AI-driven claims automation, and creating a seamless experience that resonates with pet parents.

Many insurers prioritise low prices over quality, leaving pet owners vulnerable when it matters most. Napo takes a different approach, focusing on sustainable growth and full control of the insurance process. From product design to claims handling, Napo ensures reliable, innovative coverage that truly supports pet parents when they need it.

Napo combines AI-driven efficiency with human empathy to redefine pet insurance. By investing in predictive models and automation, it streamlines claims while ensuring compassionate support. As it scales toward 100,000 insured pets, Napo remains committed to providing fast, reliable coverage that gives pet parents confidence when they need it most.

JP Doumeng added:“Our innovation in AI-driven claims handling is central to our operations. But we also recognise that behind every claim is a family and a pet they deeply care about. By combining the power of AI with human expertise, we’ve built operations that are both efficient and deeply empathetic.”

Through its Fight Against Basic campaign, Napo is taking a stand against the industry’s over-reliance on cheap, low-coverage policies that prioritise price over real value. A key driver of this trend is the rise of price comparison websites, which often steer pet parents toward the lowest upfront cost rather than highlighting policies that provide more comprehensive protection.

Napo Pet Insurance wants pets to live their best and most fulfilling lives and supports this philosophy through initiatives such as scent training events for dogs to get the most out of life.