Helsinki-based Behavix Inc. has secured $2.5M in seed funding, supported by Nordic venture capital firms Vendep Capital and Superhero Capital, along with several angel investors, following its pre-seed funding earlier in 2024. Specializing in AI-driven behavioral data solutions, the company aims to transform the market research industry by delivering real-time, high-precision insights into consumer behavior. The new funding will help expand its network of audience partnerships, strengthen its AI capabilities, and speed up product development across various industries. By focusing on privacy-compliant data, Behavix aims to provide businesses with a more reliable and comprehensive alternative to traditional market research methods.
Behavix Inc. is a behavioral data company that focuses on providing businesses with insights derived from consumer behavior using AI and machine learning. By collecting opt-in, privacy-compliant data from online panels, Behavix offers a platform that aims to provide reliable, real-time market research. The company seeks to offer an alternative to traditional, fragmented data sources, allowing businesses to make more informed decisions and better understand consumer behavior. Headquartered in New York, Behavix operates in the field of behavioral analytics, serving various industries with its data-driven solutions.
“With the backing of Vendep, Superhero, and our outstanding angel investors, we are now poised to accelerate Behavix’s growth on a global scale,” said Hannu Verkasalo, CEO and Co-Founder of Behavix. “This funding is a testament to the incredible work of our team and the immense potential of our solutions for connecting the supply and demand side of the behavioral data market. Behavioral data is the future of market research, and Behavix is leading the charge to redefine how businesses understand consumers and can act on all this information. I am incredibly proud of what we have built in 2024 and excited for what’s ahead in 2025-2026.”
With the closure of its seed round, Behavix is poised to expand its operations and capabilities in several key areas. The company plans to scale its ecosystem of audience partnerships, strengthening its behavioral data collection efforts and positioning itself as the largest platform of its kind. Focused on enhancing data value, Behavix will invest in AI and machine learning to provide richer insights for businesses.
Additionally, the company will accelerate product development, introducing new behavioral data solutions across various industries, while ramping up its go-to-market efforts, especially in the US, to meet the growing demand for behavioral intelligence. The funding also brings strategic expertise to the company, with Sami Ahvenniemi of Vendep Capital and Juha Ruohonen of Superhero Capital joining the board alongside co-founders Surath Chatterji and Hannu Verkasalo.
“Behavix is solving one of the most pressing challenges in the data-driven world – providing businesses with deep, scalable, and objective consumer-focused data solutions,” said Sami Ahvenniemi, General Partner at Vendep Capital. “Their approach is groundbreaking, leveraging behavioral data in a way that has never been leveraged before. We see Behavix as a key player in the future of market research and digital intelligence, and we’re excited to support their journey.”
With a mission to index human behavior, Behavix is reshaping how organizations access and utilize behavioral intelligence. By providing an independent, transparent, and privacy-compliant behavioral data platform, Behavix offers companies an alternative to fragmented, biased, and incomplete data sources.
Juha Ruohonen, General Partner at Superhero Capital, echoed this sentiment: “The transformation of behavioral data from an underutilized asset into a fundamental tool for businesses is a game-changer. Behavix is not just participating in this shift—they are driving it. The team, vision, and technology make this an incredibly promising investment.”
As the world transitions to an AI-driven economy, behavioral data will become an indispensable resource, enabling businesses to make better decisions, optimize strategies, and understand consumers with unparalleled depth. Behavix is at the forefront of this revolution, leading the charge in unlocking the full potential of behavioral data.
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Read the orginal article: https://arcticstartup.com/behavix-raises-2-5m-seed/
