FinTech startup Veli, a Vilnius-based crypto portfolio platform deigned for financial advisors and wealth managers, has secured a high six figure investment from Omorika Ventures, a newly established VC fund focused on supporting early-stage technological innovation.
The investment will fuel the development of an API for crypto brokerage platforms and a solution for private banks eager to enter the crypto space. Additionally, Veli plans to expand its development and sales teams, strengthen its presence in Europe, and lay the groundwork for entry into the Middle East.
“We launched Veli with the idea of helping investors who are new to crypto and the tokenized economy, to help them invest like experienced professionals. What we recognized is that most people still prefer contact with a real person, so we created a platform that allows professionals to manage their portfolios,” explained Stevan Radonjanin, Co-founder and CEO of Veli.
Founded in 2022 by Stevan Radonjanin and Marko Selaković, Veli brings together deep expertise from both traditional finance and the crypto industry. Radonjanin has over five years of banking experience and more than six years in crypto, having worked with major European investment platforms, including the unicorn Bitpanda. Meanwhile, Selaković, the company’s CTO, is a serial entrepreneur who previously built and scaled tech teams from zero to 30 people.
With an emphasis on usability and technology, Veli’s digital platform looks to enable financial advisors to create investment strategies with a few clicks, monitor historical performance, and make better investment decisions using AI-driven market insights. These include instant news analysis, technical indicator evaluations, and market cycle comparisons.
“The fact is that most crypto applications are complex and difficult to use. That’s why we placed great emphasis on user experience, creating an intuitive platform for both financial advisors and their clients. We also used the latest technologies and built a scalable architecture from the start, allowing us to easily add new services and adapt the platform to the needs of banks and other financial institutions that have recently shown great interest in entering the crypto industry,” noted Marko Selaković, Co-founder and CTO of Veli.
Veli’s funding round includes a mix of investment and grants, with Omorika Ventures as a key financial partner. The startup has also secured a place in Katapult Accelerator, which offers a funding match of up to €300k, further boosting its financial runway.
“Veli has created something that we believe the financial industry is lacking—a platform that allows financial advisors to easily access the crypto market, manage their clients and their portfolios, and use mathematically developed investment strategies. Our goal is to support founders who are redefining industry standards” said Miloš Matić, Managing Partner at Omorika Ventures.
With the largest wealth transfer in history set to take place over the next two decades—where Generation X and Millennials will inherit vast amounts from the Baby Boomer generation—interest in alternative investments, including cryptocurrencies, is surging.
Veli is positioning itself at the heart of this shift, ensuring that financial professionals have the tools they need to manage digital assets effectively.
Currently, financial advisory firms using Veli already manage over €10 million in assets. The platform is designed to be fully MiCA-compliant, thanks to a partnership with a Spanish brokerage firm, ensuring regulatory adherence as Europe’s crypto landscape evolves.
Read the orginal article: https://www.eu-startups.com/2025/02/veli-secures-funding-to-innovate-crypto-investment-for-financial-advisors/
