snuggs, a Berlin-based period pants brand, has closed its latest funding round raising €5 million, raising its position as the “most-funded brand in the category” and accelerating its mission to transform society’s perception of the menstrual cycle.
The funding round was led by TripleB, bringing total funding to €12 million.
For Linda Šejdová, Co-founder and CEO of snuggs, this mission is deeply personal. “I’ve struggled with vaginal dryness and inflammation, and traditional tampons and pads caused a lot of discomfort in my life. I knew these were not the best products we could have – often uncomfortable, embarrassing, and unreliable. And I’ve had just enough!” she said.
Founded in 2019 by Linda Šejdová, snuggs has attracted over 700,000 customers, selling over 3 million products, and expanding into seven markets. The brand’s high-performance, ultra-thin absorbent technology offers a sustainable, comfortable alternative to tampons and pads.
With a presence in nearly 3,000 retail stores, including drugstores and food retailers, and offices in three countries, snuggs is pioneering the shift towards modern, dignified, and design-led menstrual care.
In 2024, snuggs generated €20 million in revenue with a positive EBITDA. With this fresh capital, the company aims to accelerate its growth, further solidifying its position as a leader in the reusable period underwear category. The key focus markets include Germany, the Netherlands, the UK, and Central and Eastern Europe, while snuggs explores opportunities worldwide.
At 23 years old, Šejdová founded snuggs and over two years developed and designed the brand’s period underwear. She worked with textile engineers and designers to provide comfortable yet desirable designs.
“I didn’t want to create just a practical and reliable solution, but something to look forward to every month,” she said. snuggs’ latest designer collection sold out within two weeks of launching. “When I compare reaching for something unappealing and transactional as a tampon or pad versus our stylish and comfortable Hugger Iconic underwear or something from our lace collection, the difference is undeniable.”
She adds: “Menstruation is not a problem to be solved; it’s our superpower. We want to connect periods with something beautiful and comfortable, not something hidden away. I see in our customers that this is the real life changer.”
With €12 million in funding, snuggs looks to further its mission of making period care more comfortable, sustainable, and widely accessible. The brand continues to grow its retail presence, expand its customer base, and ensure that premium period underwear becomes a mainstream alternative to disposable products.
“Periods are not a weakness. They are an advantage – a rhythm that can enhance productivity, relationships, and creativity. Imagine a world where every woman embraces her cycle with pride. That’s the world we’re building,” concludes Šejdová. “At snuggs, our mission is clear: to bring confidence and happiness to every person with a period.”
Read the orginal article: https://www.eu-startups.com/2025/02/periods-are-not-a-weakness-menstrual-underwear-brand-snuggs-raises-e5-million-to-reinvent-period-products/
