Norolan, founded in 2019 by fisherman and jewelry craftsman Jyrki Kasanen, has closed its first funding round of €600K with the support of FiBAN. The company focuses on producing high-quality, sustainable fishing gear, using lead-free materials and emphasizing craftsmanship over mass production. The round was led by FiBAN angel investor Juha Miettinen, with participation from Ilari Kallio, Ville Keto, and Mikko Keto. With FiBAN’s guidance, including access to resources and agreement templates, Norolan successfully navigated the fundraising process. The funds will be used to scale production and expand the company’s presence in both Finnish and international markets.
Norolan is a Finnish company based in the scenic region of Lake Saimaa. Drawing from a rich local tradition of fishing, Kasanen, who combines his expertise as a fisherman and jewelry craftsman, created Norolan to address the lack of high-quality, effective fishing gear on the market. The company is rooted in values of traditional craftsmanship and Finnish authenticity, with a strong focus on sustainability.
“As a fisherman, I knew what a highly effective lure should be like, and as a jewelry maker, I knew how to make it. With pride, I can say that Norolan represents my values of traditional craftsmanship and pure Finnish authenticity.” Kasanen reflects.
Norolan prides itself on using lead-free, environmentally friendly materials in both its products and packaging, while also ensuring its subcontractors adhere to these same responsible standards. The company is committed to creating durable, long-lasting fishing gear that rejects the disposable culture prevalent in the industry, offering products that reflect the true needs of fishermen.
Despite being a relatively young company, Norolan has grown into a team that shares Kasanen’s passion for fishing and dedication to quality. The company’s philosophy is centered around providing anglers with reliable, trustworthy lures, and creating a meaningful fishing experience, rather than contributing to a culture of excess.
“We led the negotiations ourselves, together with one lead angel investor. The entire process took approximately four months from start to closing the round,” says Kasanen.
Led by FiBAN angel investor Juha Miettinen, Norolan’s first funding round attracted a strong syndicate, including investors Ilari Kallio, Ville Keto, and Mikko Keto. Despite being new to fundraising, Norolan navigated the process with ease, thanks to the resources, mentorship, and agreement templates provided by FiBAN.
“The FiBAN investors were instrumental during this journey, providing not just resources and templates but also a community of like-minded investors who genuinely care about the success of innovative businesses. Their support during our funding rounds has been invaluable,” Kasanen states.
Click to read more funding news.
Read the orginal article: https://arcticstartup.com/norolan-raises-funding/
