In this episode of the EU-Startups Podcast, we catch up with Michael Hurnaus, CEO of Tractive, an Austria-based company behind a leading GPS tracker for pets that recently achieved $100 million ARR.
Michael discusses the journey of building Tractive, the challenges of bootstrapping, the importance of company culture, and the innovative health monitoring features of their products. He shares insights on market expansion, particularly in the U.S., and highlights the impact of their technology on pet owners’ lives, and much more…
Video version of episode 103
Audio version of episode 103
Key takeaway
- Achieving $100 million ARR is a big deal – few subscription companies even get there.
- Bootstrapping has allowed Tractive to maintain financial independence.
- Success in the U.S. market was possible because of a strong European foundation.
- Tractive’s culture is built with a focus on cost-efficiency, and hiring is based on cultural fit and raising the team’s average quality.
- The PetTech market is still in its infancy and far less digitised compared to the human HealthTech and fitness space, meaning there is significant room for growth.
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Read the orginal article: https://www.eu-startups.com/2025/01/eu-startups-podcast-episode-103-michael-hurnaus-ceo-of-tractive/
