Amplience, a London-based provider of headless content management solutions, has raised €37.9 million in funding in order to enhance its platform capabilities, and invest further in its product roadmap to deliver greater value to its enterprise customers across EMEA and North America.
The funding, sourced from AshGrove’s €650 million Specialty Lending Fund II, aims to support Amplience’s growth ambitions and platform enhancement.
The investment brings the company’s total funding to over €249 million.
Bart Cloyd, Co-CEO and CFO of Amplience, shared the company’s vision: “This funding will help support our growth and fuel further investment in our platform, product roadmap, and most importantly, in delivering enhanced value to our customers. By strengthening our ability to meet their evolving needs, we aim to deepen our partnerships and support their success.”
Founded in 2008 by James Brooke and Rory Dennis, Amplience was among the early players advocating for headless content management. Its solutions integrate Content Management Systems (CMS) and Digital Asset Management (DAM) within customer tech stacks, helping to enhance user experience, boost conversion rates, and reduce content production costs.
The company serves blue-chip customers across EMEA and North America, enabling seamless content creation, management, and distribution across websites, emails, apps, and social media channels.
The firm has recently embraced AI to streamline content production at scale, further solidifying its leadership position in the composable architecture space.
AshGrove Capital’s involvement builds on Amplience’s previous partnerships with Farview Equity Partners and Octopus Ventures. The financing not only enhances Amplience’s operational runway but also reflects AshGrove’s confidence in the shift towards composable architectures.
James Cunnah, Director at AshGrove Capital, stated: “Amplience is a business we have known for a number of years. We were approached directly by the shareholders who valued the edge we bring through our understanding of the business and the sector. We are excited to support their growth journey from here and greatly look forward to working with Farview, Octopus, and the management team.”
Guy Sochovsky, Founder and Partner of Farview Equity Partners, also commented on the development: “This investment marks a defining moment for Amplience as we continue to innovate and expand. Both Farview and Octopus are grateful for AshGrove’s partnership and their commitment to our shared vision.”
The funding reinforces Amplience’s mission to transform e-commerce content experiences, particularly as the industry pivots away from traditional CMS towards flexible, composable solutions. This shift allows enterprises to adapt quickly to evolving consumer needs while maintaining operational efficiency.
Read the orginal article: https://www.eu-startups.com/2025/01/amplience-secures-e37-9-million-to-enhance-e-commerce-content-solutions/
