Aslan, the London-based financial wellbeing platform, today announces its oversubscribed €4.7 million Seed funding round to launch a suite of rewards features and expand their team.
The round was led by Notion Capital, a leading European software and cloud venture capital investor, alongside Redstone, and a varied roster of angels. Also announced was that Stephen Chandler, Notion’s Managing Partner, will join the Board.
James Gozney, Founder and CEO of Aslan, said: “We are incredibly excited to have the support of such highly respected Fintech investors as we enter this next phase of growth. This investment is a testament to the progress we’ve made, working with forward-thinking clients across multiple sectors within the UK workforce. But we are just getting started; Aslan will fundamentally change the way that we all get paid, and how companies reward their people.”
Founded in 2022 by James Gozney, Aslan “supercharges employees’ pay, with its engaging and practical financial wellbeing solution“. With the mobile app and reward card, employees are ensured instant cashback on every purchase. As well as the choice of when and how to get paid, budgeting tools, and financial education.
In their own words, “Aslan exists to make employees’ pay go further.”
According to Aslan, employee compensation is the single largest expense for most businesses, costing employers €1.1 trillion in the UK alone. Just as the higher payroll costs introduced in the UK’s Autumn Budget bite for businesses this spring, many will be implementing their annual pay rises. Most will now find that getting an extra €118.26 to an employee’s bank account will cost the business €236 or more.
Further data supplied by Aslan outlines that 30% of the UK population is going into overdrafts every month, while the average household now owes over €2,955 on credit cards. According to Aslan, employees using Aslan can avoid using overdrafts and credit cards, and save the 25-40% interest they charge.
Since launching in April last year, Aslan has onboarded clients in a variety of industries from financial services to luxury goods, and achieved strong employee uptake. The average salary of an Aslan user close to €59k a year, and a significant proportion earning over €118k.
This recent funding will enable Aslan to:
- Launch a suite of budgeting, financial education and rewards features designed to enhance user experience and drive even higher employee engagement
- Invest in top talent across product, engineering, and customer success to support the company’s ambitious growth plans
- Transform how employers approach workforce engagement and financial wellbeing
Stephen Chandler, Managing Partner at Notion Capital, said: “We are delighted to lead this investment round in Aslan, and to support its ambitious and passionate team. Aslan is bringing a significant innovation to market, in enabling flexible pay and rewards for salaried employees. It provides game-changing benefits for both employers and their staff, and we are excited about its next stage of growth.”
Read the orginal article: https://www.eu-startups.com/2025/01/fintech-aslan-secures-e4-7-million-to-supercharge-employees-pay/
