Modash, a Tallinn-based influencer marketing platform, today announced the acquisition of Promoty, a fellow Estonian influencer platform known for its CRM tools and focus on meaningful brand-creator relationships.
The acquisition follows Modash’s successful €11 million Series A funding round and continued growth, particularly amongst Shopify-based ecommerce stores.
Modash CEO Avery Schrader said, “In 2025 Modash is obsessed with supporting Shopify businesses to scale partnerships with creators. Today we already solve creator gifting, payments, affiliate management, content monitoring and discovery. Promoty has nailed the CRM-like features in between all of these actions and has built a great brand in the Nordics and Baltics. This acquisition solidifies our European footprint and accelerates our progress toward being the central place that brands around the world can partner with creators.”
Modash was founded in 2020, and is backed by investors like henQ and Change Ventures, the company has raised a total of €13.6 million to date. The platform aims to be a leading creator partnerships platform that empowers consumer brands to discover, manage, and scale their influencer marketing efforts globally.
Its search engine covers over 250 million creators, mapping the entire creator economy. With its end-to-end campaign management suite, and an in-platform payment solution, Modash facilitates brands to build and maintain successful partnerships. Used by brands like Birkenstock, Victoria’s SecretIkea and Notino, Modash is helping brands connect with creators and tap into the potential of the €241 billion creator economy.
Modash argues that partnerships are now essential for ecommerce growth, with 80% of marketers viewing it as key, but scaling remains a major challenge. Brands juggle multiple tools and manual processes to find creators, manage relationships, and measure results. This fragmentation particularly impacts fast-growing Shopify brands who need efficient solutions to scale their creator partnerships.
Founded in 2017 by Aleks Koha and Leonardo Romanello, Promoty’s platform is designed to streamline creator partnership management for brands and agencies. It offers a Trello-like CRM system that fosters meaningful, long-term connections between brands and creators.
The company has achieved traction in the Nordics, the Baltics, and Benelux, and has been used by the likes of Lyko, Freeletics, and Alibaba. With web and mobile apps for iOS and Android, as well as enterprise-grade features like white-label solutions and API integrations, Promoty encourages brands to manage their creator partnerships seamlessly.
Aleks Koha, former CEO and co-founder of Promoty, said, “After 7 years of supporting the region’s best brands, we’re happy to see the hard work of the Promoty team start to go global. Modash is the perfect partner, having known each other for the entirety of the road so far and having a shared vision of building better relationships between brands and creators. Together I think it’s safe to say Europe has a new #1 in the influencer partnerships space.”
In recent years, Modash has accelerated in the areas at the other end of the influencer marketing workflow, covering measurement, payments, product gifting and content management. With the addition of Promoty’s tech and experience, Modash customers are set to benefit from even greater efficiency and connectivity in managing long-term creator relationships and campaign details.
Looking forward in 2025, Modash is bolstering their core search product, leveraging artificial intelligence developments, and further integrating into the Shopify ecosystem. This focus is already bearing fruit with a successful US launch, helping to grow Modash’s North American presence.
Read the orginal article: https://www.eu-startups.com/2025/01/modash-acquires-fellow-estonian-startup-promoty-to-accelerate-creator-partnerships/
