Editor’s Note: This post was created in collaboration with and with financial support from EIT Food.
The Empowering Women in Agrifood (EWA) programme by EIT Food provides an unparalleled platform for female entrepreneurs to drive innovation in creating a sustainable food system. Supported by the European Institute of Innovation and Technology (EIT), a body of the European Union, this initiative champions women in agriculture by equipping them with the tools, skills, and networks needed to succeed. Women’s contributions to sustainable food systems and rural communities are invaluable, yet often overlooked, and this programme seeks to bridge that gap by fostering leadership, confidence, and business acumen among participants.
The 2024 edition of the EWA programme marked its fifth successful year, engaging 120 female entrepreneurs from 12 countries, including Bulgaria, Croatia, Czechia, Greece, Hungary, Italy, Latvia, Lithuania, Portugal, Spain, Turkey, and Ukraine. Over the course of six months, participants benefited from a comprehensive suite of mentoring, business coaching, and networking opportunities, alongside specialised training offered in local languages. Remarkably, the initiative has led to the creation of 35 startups and the raising of €13 million in funding, demonstrating its transformative impact on the sector.
As part of this series, we will feature interviews with three remarkable winners from the 2024 EWA programme. Each interview will offer a unique glimpse into the ways this programme empowers women to drive meaningful change in the agri-food sector. Let’s get right into it!
Interview with Greta Budreikė, Co-founder of Tastik
Today, we are excited to share our first interview with Greta Budreikė, co-creator of Tastik and a participant in the 2024 EWA programme. Her innovative approach to alternative proteins has resulted in the creation of cricket-based breakfast cereals that are both sustainable and nutrient-rich. In this interview, we delve into her entrepreneurial journey, the inspiration behind Tastik, and the impact of the EWA programme on her success.
Could you start this interview by sharing the inspiration behind Tastik and how you first became interested in alternative proteins?
I’ve always been curious about products, their ingredients, and healthy eating. For years, I made a conscious effort to ensure my daily diet included sufficient protein. I was well aware of its benefits and understood its importance. I sought protein everywhere – in everyday products and food supplements. Specialised protein foods were often unpalatable and very expensive, so I looked for alternatives.
I discovered crickets quite by accident after reading an article on one of the most well-known Lithuanian internet portals. I was immediately intrigued by their nutritional composition. Without much hesitation, I arranged a visit to a cricket farm. I was fascinated by everything – their cultivation, the business opportunities they presented, and, above all, their taste. On that occasion, I tried a simple dried insect which, even without seasoning, was surprisingly delicious.
What were some of the biggest challenges you faced in developing Tastik, and how did you overcome them?
The biggest challenge has been overcoming the stigma around insects. Many people are simply afraid to eat them. I focus heavily on education, providing workshops and presentations to inform people about crickets, their nutritional value, and how the food is made. I write articles, give talks, and engage in public activities to promote this sustainable business and highlight the importance of alternative proteins.
Other challenges include navigating regulatory requirements and attracting investment. Expanding into foreign markets and building brand awareness is essential, but each country has different rules regarding alternative proteins like crickets. I spend considerable time gathering information, consulting experts, and participating in entrepreneurship programmes to better understand these differences and secure EU funding. Joining the EWA programme was a strategic decision to gain targeted knowledge in these areas.
When did you first hear about the EWA programme, and what motivated you to apply?
I have 15 years of experience designing and implementing EU-funded projects and am deeply interested in Lithuania’s progress in this area. I actively follow which measures are covered by EU support, which organisations are responsible for specific sectors, and what opportunities are available for young entrepreneurs like myself. I first heard about the EWA programme at a meeting but missed the chance to participate in 2023. I eagerly awaited the 2024 call but nearly missed the deadline. Thankfully, a close friend encouraged me to apply, recognising how much the programme could help me achieve my goals.
How did the mentorship and training during the EWA programme impact your approach to Tastik? What would you identify as the three most valuable takeaways from the programme?
Applying to the EWA programme was a significant motivator for me. From the outset, I was determined to work hard and win. The programme was of the highest quality, and it was a privilege to work with such professionals.
I am particularly grateful to my mentor, Inga Juozapavičienė, who guided me over the six-month period. We established a productive working relationship, with weekly meetings and clearly defined tasks that I had to present when completed. It was like attending a school of entrepreneurship.
The mentorship and training provided me with invaluable knowledge, tools, and a new perspective on innovation. The three most valuable takeaways were:
- A deeper understanding of problems: My mentor encouraged me to analyse consumer needs on a broader scale, helping me not only develop a product but also create meaningful solutions.
- A clearer strategic plan: The programme helped me structure my ideas into actionable steps, articulate the product’s value, and identify my target customers.
- Confidence and motivation: Participation strengthened my belief in Tastik’s potential, gave me the courage to pursue ambitious goals, and motivated me to become a proactive agent of change in food technology.
Sustainability is a cornerstone of Tastik’s mission. How do you ensure your products and production processes align with this value?
Sustainability is one of my top priorities. Every decision is made with the environmental and societal impact in mind. By choosing cricket protein (Acheta domesticus) as the main raw material, I aim to minimise the ecological footprint of my activities and inspire change in the food industry.
Cricket farming is incredibly sustainable. Crickets require significantly less water, feed, and land than traditional livestock, while also emitting far fewer greenhouse gases. Additionally, they can be fed organic waste, promoting the circular economy.
This approach not only addresses the world’s need for sustainable food alternatives but also creates long-term value by reducing environmental pressure, combating climate change, and encouraging responsible consumption.
How do you envision alternative proteins like cricket-based products shaping the future of global food systems and consumer habits?
Alternative proteins have the potential to revolutionise global food systems and consumer habits. They address key challenges such as nutrition and sustainability. Key aspects include:
- Improving nutrition: Cricket protein provides a complete amino acid profile, essential vitamins, and minerals, making it particularly beneficial for older adults to maintain muscle mass, bone strength, and immune health.
- Personalisation: Advances like 3D printing will allow tailored products that meet individual nutritional needs and preferences, offering an appealing and dignified dining experience.
- Sustainable food systems: Cricket protein offers a low-impact, efficient alternative to traditional livestock farming, helping to alleviate pressure on global food production.
- Changing consumer habits: Innovative, nutritious, and tasty products can help overcome scepticism about alternative proteins and encourage widespread adoption.
- Improving global health: Functional foods made with alternative proteins can combat malnutrition globally, catering to diverse markets and cultural needs.
The future lies in solutions that combine sustainability, innovation, and societal impact.
Finally, what advice would you offer to other women entrepreneurs interested in starting their own entrepreneurial journey?
- Take the first step: Starting can be daunting, but action is the most important part. Even small steps can lead to significant changes.
- Surround yourself with the right people: Seek out mentors, peers, and professionals who inspire and support you. Programmes like EWA can help build your confidence and open new opportunities.
- Create a meaningful vision: Focus on creating a business that not only generates profit but also addresses societal and environmental issues. A responsible approach will set you apart in the market and make a real difference.
- Keep learning and adapting: Every challenge is a lesson. Stay open to new ideas, trends, and opportunities to help your business grow and succeed.
Celebrating success and looking ahead
The EWA programme continues demonstrating the power of targeted support for women entrepreneurs in the agri-food sector. Providing mentorship, networking, and hands-on training, this programme enables participants to bring their innovative ideas to life while fostering a more inclusive and sustainable food system. The success stories from the 2024 edition highlight the programme’s far-reaching impact, from securing funding to scaling businesses and entering new markets.
Stay tuned for our next interview, where we will spotlight another inspiring participant from the EWA programme. Each story underscores the transformative potential of empowering women in agrifood and reminds us of the critical role they play in shaping the future of sustainable food systems.
Read the orginal article: https://www.eu-startups.com/2024/12/empowering-women-in-agrifood-interview-with-greta-budreike-co-founder-of-tastik/
