Big Audience Machine (BAM), a Swedish AI startup, has secured €350k in funding from a consortium of investors, including Antler, Dagg AI, Co-Made, and founders from Acast, Massive Entertainment, and ftrack.
The funds will support BAM in accelerating the development of its AI-powered content marketing platform, designed to enable small marketing teams to efficiently create high-quality, on-brand content.
Founded by Adam Chrigström, BAM aims to tackle a significant challenge faced by small businesses and marketing teams: the difficulty of producing engaging and cohesive content at scale. Chrigström’s track record includes founding Playpilot, a streaming aggregator. With BAM, he seeks to empower smaller organisations with the tools to amplify their messaging without sacrificing quality.
Adam Chrigström, founder and CEO of BAM, shared his vision for the company: “The funding allows us to accelerate development and gives BAM a unique opportunity to relieve the intense pressure on marketing teams and small business owners. We already have a long waiting list of companies eager to become customers, which clearly speaks to the demand for our solution”
The platform’s approach centres around a proprietary “Playbook” system. This feature integrates the understanding of a client’s business, audience, and brand identity to ensure that every piece of generated content aligns seamlessly with their voice and objectives.
BAM’s service is currently being developed in collaboration with a select group of pilot customers, with a broader rollout planned for spring 2025.
Johan Billgren, investor and co-founder of Acast, underscored the importance of BAM’s solution: “Millions of small businesses struggle to produce high-quality content across all their channels today. While AI can provide some assistance, it’s challenging to create content that truly engages and builds your brand. BAM solves this with a platform that enables small teams to scale their production without compromising on quality. In the coming years, I believe we’ll see an explosion in the number of new businesses, and BAM is perfectly positioned to help build and manage all these new brands.”
The recent funding round will enable BAM to further enhance its platform’s capabilities and address demand. According to BAM, they have already have a growing waiting list of prospective businesses eager to leverage its tools, reflecting the appetite for AI-driven solutions in content marketing.
Unlike other AI tools, BAM argues that their platform prioritises customisation and precision. Adam Chrigström elaborated: “I’m sure a lot of us have asked ChatGPT to draft content for a newsletter or social media, only to end up with something painfully generic. BAM flips the script by creating a ‘Playbook’ for content creation, built on a deep understanding of the company’s business, customers, and brand. This allows users to then easily create, plan, and publish on-brand content across all channels.”
Read the orginal article: https://www.eu-startups.com/2024/12/stockholm-based-big-audience-machine-lands-e350k-to-empower-small-marketing-teams-with-ai-driven-content-creation/
