Gridly, a content operations platform founded in Helsingborg, has named Anna Albinsson as its new CEO, with co-founder Christoffer Nilsson transitioning to Chief Product Officer. Albinsson, known for her experience in digital transformation and SaaS leadership, brings expertise from roles at Avoki, Whispr Group, and Bisnode. Her appointment signals Gridly’s plans to expand beyond gaming into sectors like FinTech and MedTech while integrating generative AI to enhance content and localization workflows. The leadership shift aims to position Gridly for broader industry reach and innovation in managing complex digital content operations.
Gridly is a content operations platform designed to streamline the creation, localization, and management of digital content for global audiences. Founded in 2022 by former game developers Christoffer Nilsson and Mattias Wennerholm, Gridly empowers teams to handle the growing complexity and volume of digital workflows driven by advancements in artificial intelligence. Its platform supports end-to-end content processes, including planning, creation, localization, quality assurance, and publication, enabling faster delivery, lower costs, and improved quality at scale.
With a client base spanning industries like gaming, FinTech, MedTech, and SaaS, Gridly serves over 130 companies, including prominent names such as Rovio, Scopely, and Warner Bros. Games. Operating from offices in Sweden and Vietnam, Gridly’s global team of 50+ members is dedicated to helping organizations meet the demands of multilingual, multi-market content management efficiently and effectively.
“Creating content for a global audience requires efficient workflows and a platform that can support everything from creation to distribution,” says Anna Albinsson. “Gridly leads the way in ContentOps, a field that’s growing rapidly alongside advancements in generative AI. I see tremendous potential for us to help companies streamline their content and localization pipelines to strengthen their reach in global markets.”
Anna Albinsson is an accomplished leader with deep expertise in digital transformation, global business development, and SaaS. With a background in strategic business development, Anna has spearheaded change management processes and growth initiatives for multiple international companies.
Her most recent role was as CMO at the IT company Avoki and before that she served as CEO of Whispr Group, recognized on PR Week’s Innovation 50 list. Anna also played a key role in transforming Bisnode from being a data-focused company into an AI-driven enterprise, ultimately overseeing the sale and integration with global leader Dun & Bradstreet. With a strong focus on innovation, productivity, and sustainable results, Anna is passionate about creating workplaces where technology and people can thrive together.
Christoffer Nilsson, Gridly’s former CEO and co-founder, is moving into the role of Chief Product Officer (CPO), where he’ll focus on driving the platform’s future development.
“I’m delighted to welcome Anna as our new CEO,” says Nilsson. “Her background in digital transformation and SaaS gives Gridly the ideal foundation for its next phase of growth. In my role as CPO, I can concentrate fully on enhancing our platform to meet the needs of both our gaming clients and a broader range of industries.”
“Christoffer has made Gridly a mission-critical solution for many of the world’s top game developers,” says Mats Johansson, Chairman of the Board at Gridly. “With Anna at the reins, we’re ready to expand into new markets. Her strategic vision and expertise will be essential as we grow into new sectors.”
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