Helsinki-based startup Serviceform has raised €2.45 million in funding to expand its marketing technology platform, which consolidates tools for lead generation, customer management, and workflow automation into a single solution. The round was led by Virta Equity, alongside BackingMinds, Gorilla Capital, and angel investor Lasse Järvinen. The company, which has achieved break-even and operates on over 4,000 websites across 25 countries, plans to use the funds to scale its operations, explore new industry verticals, and pursue potential acquisitions. Serviceform will also focus on forming partnerships with resellers to drive further growth, with a particular emphasis on its established presence in the automotive and real estate sectors.
Marketing technology has historically been a very crowded space and with the rise of AI it’s only become even more competitive. New tools are emerging every day and companies are stuck with 4-5 different tools just to manage their marketing efforts, let alone 4-5 more tools just to manage their business. This is where Serviceform comes in and solves all company workflows with their simple, yet powerful suite of apps. Serviceform streamlines all your business workflows in one place – no more juggling with 7-10 tools – you just need one.
Serviceforms traction speaks for itself – being used on 4000 websites from 25 different countries. Every day, Serviceform’s tools are seen by 22 millions of people on the web.
Companies can customize Serviceform’s platform for their own use cases in everything ranging from lead generation, customer management, and customer support. In Serviceform you can find and customize your own apps like Chatbots, Live Chat, WhatsApp Campaigns, Calendar, Video Carousels, Cart and Comparison Engine, AI Search Engine, Pop-ups, Lead Bars, Social Inbox, CRM, Web analytics and Dynamic forms.
With this investment round, Serviceform plans to take its technology – which has been successful in the Automotive and Real estate sectors – to new industries and explore M&A opportunities. The next phase of the company will be to scale its commercial engine, in an attempt to become the category winning marketing suite for SME’s. The funding will also be used to identify and forge partnerships with partners and resellers to further support the growth and commercial efforts.
“I am very excited for what’s next for Serviceform. From the start, my co-Founder, Jarkko, and I aimed to empower traditional businesses with technology that allows them to focus on their business and leave growth and technology to us. With Virta Equity on board and the backing from our main current investors, we’re in prime position to continue our growth and become the category leader in our field. I’m very grateful for the dedication from our whole team and I believe we can do so much more to help our customer succeed,” says Iranthi Gomes, CEO & Co-founder at Serviceform.
“Serviceform has truly shown excellence in building growth not only in Finland, but also other countries in Europe. When getting familiar with the company and what Serviceform is offering to the customers, we had full trust of having a winning concept in our hands. The made investment gives a great opportunity to scale and after all, to give more additional value for the customers,” says Marko Möttönen, Partner at Virta Equity.
“Since our first investment in 2022, it’s been clear that Serviceform is deeply committed to developing the best tools for SME’s to manage their business – from lead generation and growth, automating customer support, to streamlining internal workflows. Iranthi and Jarkko are truly customer obsessed and we believe they will be a category winner,” says Jasenko Hadzic, Principal at BackingMinds.
“Gorilla Capital has been a Serviceform investor since 2018, so we’ve had a 1st-row seat to monitor their progress. They have been one of the steadiest growth stories in our portfolio – a result of their deep insights of customer needs and strong execution. We are very excited to see them start the next chapter on their journey”, says Risto Rautakorpi, Managing Partner at Gorilla Capital.
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Read the orginal article: https://arcticstartup.com/serviceform-raises-e2-45m/
