Cero Hero: track, offset, and sustain – path to carbon neutrality

As businesses face increasing pressure to reduce their environmental impact, navigating the complexities of carbon emissions and sustainability compliance can be a daunting challenge. Cero Hero, a Helsinki-based company, is simplifying this process with a pioneering approach to emissions tracking and sustainability. By offering a technology platform that provides real-time data on carbon emissions, Cero Hero enables businesses to not only track their environmental impact but also take meaningful action toward reducing it.

Cero Hero’s platform goes beyond basic carbon monitoring. It equips companies with the tools to identify areas for improvement in their operations, empowering them to lower emissions and ultimately contribute to a more sustainable future. Through their innovative system, businesses can also earn certified carbon credits, turning sustainability into a financial asset. This unique blend of environmental responsibility and economic opportunity positions Cero Hero as a key player in the global transition toward a carbon-neutral economy.

At the heart of Cero Hero is a team of passionate innovators with expertise in technology, sustainability, and business strategy. The company is driven by a deep commitment to advancing carbon-neutral goals while ensuring that businesses can thrive economically. With its user-friendly platform, Cero Hero is making it easier for companies to align their operations with environmental goals, offering a path forward in a rapidly changing world.

Real-time data for real impact

Founded in 2024 in Espoo, Finland, Cero Hero emerged to address the global challenge of carbon emissions and help businesses achieve measurable, impactful sustainability goals. With a focus on real-time carbon tracking, Cero Hero empowers organizations—especially those in carbon-intensive industries—to reduce their environmental impact while also turning sustainability into a financially rewarding strategy.

Cero Hero’s platform is built around a data-driven approach that offers real-time monitoring of all Scope 1, 2, and 3 emissions. By integrating IoT-based sensors and advanced data analytics, the platform provides companies with precise insights into their carbon footprint, allowing for tailored reduction strategies. These include optimizing energy use, improving supply chain sustainability, and adopting renewable energy solutions—all aimed at reducing carbon emissions efficiently and cost-effectively.

At the helm of Cero Hero is a team of experienced professionals with diverse expertise. Founder and COO Aditya Sharma leads the company’s strategic direction and partnerships, drawing on his 16 years of experience in technology, operations, and business analysis. Founder and CEO Saitej Annareddy drives product development and company growth, leveraging his deep knowledge of sustainability and business strategy. Together, they are pioneering a solution that makes carbon reduction achievable, strategic, and profitable for businesses.

With guidance from esteemed advisors, including Ovais Sarmad, Vice Chair of the Greenhouse Gas Protocol, Harbachan Singh, Chair of the United Nations’ Headquarters Committee on Contracts and Sreedhar Bevara, Advisor/Member to Govt of Goa’s Innovation Council, Cero Hero is well-equipped to navigate the complexities of global climate standards and regulatory compliance.

Cero Hero stands out by offering companies not only a way to reduce emissions but also a means to monetize those efforts. After achieving their carbon reduction targets, businesses can obtain certified carbon credits through recognized standards like Verra and the Gold Standard. These credits can then be sold in carbon markets, turning environmental responsibility into a valuable revenue stream. Additionally, the platform ensures companies comply with critical regulations such as the EU Emissions Trading System (ETS) and the Corporate Sustainability Reporting Directive (CSRD), enhancing transparency and brand reputation.

By combining sustainability with profitability, Cero Hero is transforming how businesses approach climate action. The platform not only helps companies meet regulatory standards but also positions them as leaders in the low-carbon economy—demonstrating that sustainability can be both an ethical responsibility and a strategic asset.

Cero Hero is set to drive a sustainable future for Helsinki with the help of Urban Tech Helsinki

Cero Hero’s integration into the Urban Tech Helsinki ecosystem strengthens its mission and impact on sustainable urban development. As part of Urban Tech Helsinki’s innovation network, Cero Hero collaborates with the City of Helsinki to support the city’s carbon-neutral goal by 2035. This includes pilot projects involving city-owned businesses and infrastructure, which use Cero Hero’s platform for real-time emissions tracking and insights into sustainable urban planning. Through these initiatives, Cero Hero is helping Helsinki pave the way toward a cleaner, more sustainable future.

Partnerships with academic institutions such as Aalto University, Helsinki University, and Metropolia expand Cero Hero’s impact beyond traditional business applications. By participating in research and development initiatives, Cero Hero can refine its platform to better address urban carbon challenges. These collaborations not only bring students and faculty into real-world sustainability projects but also advance urban carbon reduction and smart city technologies.

Through its work with Urban Tech Helsinki affiliates, Cero Hero engages in joint programs promoting carbon credit certification and low-carbon technologies. By integrating into this ecosystem, Cero Hero fosters a culture of sustainability and drives forward-thinking innovation that can be scaled to other cities. As it continues to collaborate with Helsinki’s public and private sectors, Cero Hero remains committed to creating a legacy of sustainability that extends beyond business and transforms cities into climate-resilient urban environments.

In essence, Cero Hero exemplifies the power of technology in achieving global climate goals. With a foundation rooted in collaboration and a forward-looking vision, this Espoo-based startup is set to make a lasting impact on both the environment and the economy.

Stay connected with Cero Hero for the latest updates and insights on sustainability through their website and social media channels such as YouTube, Twitter, LinkedIn, Facebook and Instagram.

This article was created in collaboration with Urban Tech Helsinki project.