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Home COUNTRY SCANDINAVIA&BALTICS

Finnish foodtech startup raises €600K to tackle high failure rate of restaurants

Arctic Startupby Arctic Startup
October 14, 2024
Reading Time: 5 mins read
in SCANDINAVIA&BALTICS, VENTURE CAPITAL
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Helsinki-based Munchfam has raised €600K in a round led by Belgium’s Pitchdrive and Greece’s Genesis with the support of Nordic Makers, Founders’ Edge, and former & current management from Wolt, Just Eat, Food Panda, and Bolt. The company helps restaurants thrive by providing great food experiences to their consumers. The funding will enable them to scale up their business in the service areas.

Munchfam was founded in Finland by Pertti Kallioinen, Wei Zhou, Henri Auvinen and Sauli Lehtovaara. They have a combined 50+ years of experience in the restaurant industry and service business development in the EU, Australia and Silicon Valley USA.

Munchfam is changing the way restaurants operate, offering a unique service platform that combines cutting-edge digital tools, plug ‘n’ play brands, and high-quality ingredients. These solutions empower restaurants to thrive across all sales channels—whether dine-in, delivery, or takeout—while enhancing efficiency and profitability.

“We are thrilled to have the backing of great investors like Pitchdrive and Genesis among others,” said Pertti Kalloinen, CEO of Munchfam. “Their support underscores the value of our vision and accelerates our mission to transform the restaurant industry. I’ve built and run my own restaurant chains before. I know how hard it is to run a restaurant and wanted to build a service for restaurants that helps them to survive and thrive. Something that I would have wanted to take into use in my restaurants. ”

As Pertti said, running a restaurant is not easy. There’s over 1 million restaurants in the EU. 60% of new restaurants fail in their first year of operation. 80% in their first five. Competition is fierce with small profit margins. This means that restaurants need to be able to adapt and find revenue wherever they can. This is where Munchfam can help.

The Team members have built and run their own restaurant chains. They have firsthand knowledge of the fact that the game has changed for restaurants as more and more of the customers have moved online to order instead of dining at the restaurant. Munchfam’s service enables restaurants to thrive in this new era and tackle this new challenge with ease.

With this new capital injection, Munchfam plans to continue to scale and develop the service platform in its current markets (Finland, Germany, Denmark & Sweden), bringing even more innovation to restaurants.

Before this Munchfam was already backed by the brightest minds of Nordic Makers, Founders Edge and former & current management of Wolt, JustEat, Food Panda, and Bolt.

Click to read more funding news.

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Read the orginal article: https://arcticstartup.com/munchfarm-raises-e600k/

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