Behavix Inc., a Helsinki and New York-based startup co-founded by industry veterans Hannu Verkasalo and Surath Chatterji, has announced the successful closure of its pre-seed funding round. The company raised an undisclosed amount from senior executives at Nielsen, Rovio, and Unity, marking a significant milestone in its mission to transform the market research industry. Behavix specializes in collecting and processing opt-in-based behavioral data through its AI-powered platform, offering businesses deep insights into consumer behavior across digital touchpoints. The new funding will be used to finalize their go-to-market strategy, focusing on validating their solutions with panel companies and data users.
The market research industry, valued at over $100 billion annually, has long relied on legacy methods such as surveys and interviews to gather consumer insights. However, these methods are limited by their reliance on self-reported data, which is often biased, inaccurate and lacks depth. Behavix is stepping in to change this by providing high-quality, opt-in-based behavioral data at scale, enabling businesses to make more informed decisions with real-time, empirical insights.
“Behavioral data is the true index for human behavior online,” said Hannu Verkasalo, Co-Founder of Behavix. “Our mission is to empower businesses with next-generation data-driven products derived from ethical and transparent consumer behavioral data. By leveraging our innovative AI-powered technology, we are bridging the gap between consumers and brands, enabling businesses to unlock new levels of understanding about their customers to gain competitive advantage.”
Behavix is led by a team of seasoned professionals with extensive experience in the fields of market research, media and Ad Tech, SaaS and analytics platforms. Hannu Verkasalo, a serial entrepreneur, has built and sold several successful companies, including MobiTrack Innovations, Zokem, and Verto Analytics. He has also held executive positions at industry giants such as Arbitron and Nielsen. Surath Chatterji brings a wealth of experience from leading roles at Unity Technologies, Rovio/Hatch Entertainment, Verto Analytics and DISQO, making him a formidable leader in product development and technology innovation.
“Behavix is uniquely positioned to lead the next wave of innovation in the market research industry,” said Surath Chatterji. “Our proprietary technology allows us to collect behavioral data across all digital touchpoints, providing a comprehensive view of consumer behavior that is unmatched in the industry. We want to empower every product team with high-quality behavioral data which we think is the crude oil for building and marketing great products that consumers love.”
At the core of Behavix’s platform is its proprietary, free behavioral data collection technology. This innovative tool enables market research companies and app/web publishers to collect opt-in-based behavioral data from a wide range of consumer devices. The data collected is then processed, enriched, and delivered back to panel companies, providing them with deep behavioral profiles of their panelists.
Behavix also offers sophisticated data feed solutions to businesses across various industries, including finance, technology, media, gaming and market research. These customers require high-precision enriched data feeds to power their internal processes, data models, products and marketing initiatives. With the rise of walled gardens and all the restrictions regarding server-side and cookie/pixel-based tracking technologies, opt-in consumer panels are becoming increasingly vital. Behavix’s solutions are not only timely but essential for businesses looking to stay ahead in a rapidly evolving digital landscape.
Behavix’s business model is built on the concept of Behavioral Data as a Service (DaaS), offering long-term recurring data solutions for its clients to make better and more actionable decisions in real-time. Behavix focuses on innovating on its ground-breaking on-device data collection, data processing and enrichment capabilities, ensuring that the data provided to customers is of the highest quality and ready for immediate use.
“We are building a zero-party independent platform that bridges the gap between behavioral data supply and demand,” added Verkasalo. “Our goal is to democratize access to high-quality behavioral data, enabling businesses of all sizes to harness the power of data-driven insights.”
With a well-defined go-to-market strategy, Behavix is poised for rapid growth. The company is already in operation with significant industry partners and data users. Headquartered in Helsinki, Finland, with teams in the United States and across Europe, Behavix is strategically positioned to become a global leader in the market research industry. The company’s focus on innovation, transparency, and privacy ensures that it will remain at the forefront of this rapidly changing market. Today Behavix also announces that it has successfully raised its pre-seed round of funding, raising angel funding from senior industry executives from Nielsen, Rovio, and Unity.
“With this funding, we are able to complete our crucial go-to-market steps, validating our solutions with both panel companies and data users”, comments Verkasalo.
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Read the orginal article: https://arcticstartup.com/behavix-raises-pre-seed/
