trumpet, a platform putting buyers at the heart of the sales journey, announced it has raised €5.7 million in a seed funding round led by AlbionVC. Previous investors Lightbird Ventures, Anamcara Capital and Triple Point Ventures also contributed to the round, which will enable trumpet to expand to the US. The new funding will help the company grow the 20+ strong team, enable product innovation and expand to the US.
B2B sales have become harder than ever with companies continuing to tighten their belts and buying fewer tools, making it an increasingly difficult market to sell into. Almost the entire buyer journey (95%) is spent without the salesperson, which means a move to async buying and supporting digitally-native millennial buyers. The sales enablement market has exploded in recent years with tools to make sales teams more efficient and better hunters. Yet these tools ignore the needs of buyers, with 77% of B2B buyers reporting that purchases have become too complex. To close deals faster and win new customers, sales teams need to move their mindsets to delight their buyers and streamline the process.
trumpet was founded to solve this problem. The startup has enabled revenue teams to centralise the entire buying journey from pitch to renewal into one link – a collaborative workspace. All deal information, content, timelines, communication and more, are stored in these digital spaces which creates a seamless customer experience that’s helping sales teams sell when they’re not in the room and stand out from the competition.
Rory Sadler, co-founder and CEO of trumpet, said: “Companies are continuing to tighten their belts because of the economic climate and that means sales teams need to change how they fundamentally approach selling. We’re helping companies collaborate and centralise their buyer journey, increasing their sales efficiency and velocity. Our proprietary revenue intelligence signals are also helping revenue leaders forecast and understand their deal pipeline like never before. The new trend of buyer enablement is happening and we’re at the forefront of it.”
15% of trumpet’s new customers have come from being sold to via a Pod from a trumpet user. This has helped the startup to win 10,000+ users and 250+ paying customers, including Cognism, OpenTable, Sky Media and Crossbeam. The brand and product have gone viral amongst sales communities, with 20% of trumpet’s customer base coming from the US, without any marketing or teams based there. Already the startup is helping sales teams reduce sales cycles by 28% and increase closed won opportunities by 13%.
Rory Sadler (CEO), Nick Telson-Sillett (CMO) and Andrew Webster (CPO) founded trumpet in 2021. Telson-Sillett and Webster are successful second-time founders, who created hospitality booking platform DesignMyNight and scaled it to an 8-figure exit, whilst sales specialist Sadler was formerly sales lead at product insights platform Hotjar before joining the duo to create trumpet to solve the problems they had experienced in the sales process.
Paul Lehair, Partner at AlbionVC, commented: “Rory, Nick and Andrew have built one of the most exciting B2B platforms we have seen recently. Trumpet is elegantly designed and extremely easy to use and it’s already proving its effectiveness with global teams. There is so much potential for Pods to not only own the conversations between buyers and sellers but also other areas of B2B communications and I’m looking forward to working with the team as they expand and grow.”
Jonathon Ilett, VP Global Sales at Cognism and trumpet customer, added: “Delivering a standout buying experience is very important for us at Cognism which made partnering with trumpet an easy decision. We’ve been able to enable our buyers to easily evaluate our offering in one link, whilst seeing more multithreaded deals happening and an increase in sales velocity as a result. The collaboration between us and our prospects inside the Pods has also been a powerful signal for us to be able to forecast deals better.”
Read the orginal article: https://www.eu-startups.com/2024/08/london-based-trumpet-bags-e5-7-million-to-centralise-the-whole-sales-cycle-into-collaborative-pods/
