Prague-based Behavio, a company specialised in behavioural brand measurement technology, announced on Monday that it has secured €2.25M in late-seed funding from Amsterdam-based Airbridge Equity Partners.
To date, the Czech company has secured €3.5M in funding from notable investors like Airbridge Equity Partners, Presto Ventures, J&T Ventures, and several angels, including ex-Emplifi Nik Pantovic.
The company will use the funds to develop its platform further, including the implementation of artificial intelligence to provide more accurate data on how and where people focus their attention when they watch an ad.
Behavio: Market research platform
Launched in 2022 and 2023 by five marketing industry insiders, Behavio is a behavioral market research platform that offers a comprehensive suite of tools for conducting ad testing, brand tracking, and gaining valuable consumer insights.
“Our goal is to enable marketers to make truly resonant brand marketing and to easily prove its business value to the CEO. It’s electrifying to see our vision align perfectly with the market needs,” says Jiri Boudal, Behavio’s co-founder and CEO.
This platform makes behavioral science accessible, allowing businesses to measure marketing impact effectively, enhance creative assets, and showcase return on ad spend.
Currently, the platform tracks brands and ads across 13 countries in Europe, America, and Asia.
The company has gained the trust of prominent global marketers, including Radim Svoboda – former President at McCann Worldgroup, NYC, and one of the architects of Samsung’s global strategy –who recently came on board as an executive advisor.
“We offer affordable, easy-to-navigate dashboards that show you straight away what’s hitting the mark and what needs a tweak – when it comes to specific ads or the brand health as a whole. Thanks to our advanced behavioural research methods, we provide marketers with uniquely practical insights,” says Boudal.
Behavio partners with over 400 consumer brands and agencies, including global icons like T-Mobile, LEGO, and Publicis. Most of their clients are challenger brands in e-commerce, fintech, online services, and food/beverage sectors, such as Footshop, Flashscore, and Bonami.
Marek Nebesar, the company’s co-founder and COO, adds, “We’re deeply grateful to earn the trust of so many inspiring, fast-growing brands and talented marketers who love our platform and continue working with us to tailor it to their needs. Our new partnership with Airbridge Equity Partners helps us realise our vision globally. It’s rare to find such like-minded, thoughtful people. It’ll be great to have their support as we expand across the EU and the US, improving the lives and the impact of brand marketers.”
The investor
Airbridge Equity Partners is an investment firm providing flexible investment solutions to technology-driven companies in Europe.
The VC partners with the founding teams of scalable and technology-driven companies.
The VC looks for companies with proven commercial traction and invests between €1 and €5M initially. Currently, they are actively investing out of their second €63M fund, AEP II, which was launched at the start of 2023. Previously, they have exited companies to large strategics like GoDaddy and Cisco.
“Our investment in Behavio isn’t just a financial decision but a belief in their vision to reshape the advertising landscape by making it more effective and actionable. We’re excited to support Behavio as they expand their innovative services and continue to provide exceptional value to brands worldwide. We’ve heard from many customers that they love Behavio for being accurate, fast, easy to integrate, and providing really actionable insight, all at a very appealing price point,” says Rick van Boekel, co-founder and partner at Airbridge Equity Partners.
Read the orginal article: https://siliconcanals.com/news/startups/prague-behavio-secures-2-25m/
